Acquisition Manager

Ujjivan Small Finance Bank; Vasco da Gama; On-site; INR 600,000 - 900,000; Full time

Job summary

Ujjivan Small Finance Bank in India seeks Acquisition Manager to drive liabilities acquisition, cross-sell and branch banking relationships. You’ll lead field activity to acquire new customers, convert existing borrowers, and promote alternate channels.

The role requires 3+ years in sales, AMFI/IRDA certification, and strong knowledge of retail banking products; travel and local language communication are expected in a branch-based environment.

Qualifications

• Graduate in commerce and related streams.
• 3+ years experience in sales.
• AMFI / IRDA Certified.
• Basic knowledge on retail banking products.
• Documentation skills and process compliance.
• Fluent in the local language.

Responsibilities

• Meet liabilities targets through branch and open market acquisition.
• Assist CRS with unsecured loans for liabilities conversion.
• Cross-sell secured loan products and pass leads to loan officers.
• Train customers to use ATMs and BCs; promote alternative channels.

Skills

Retail banking basics

Communication skills (local language)

Documentation skills

Process compliance

Time management

Selling skills

Telephonic cold calling

Willingness to travel

Education

Graduate in commerce

AMFI / IRDA Certified

Job description

POSITION DESCRIPTION

JOB TITLE : Acquisition Manager

GRADE : DM-I

DEPARTMENT : Branch Banking

LOCATION : Branch

SUB-DEPARTMENT : TYPE OF POSITION : Full-time

REPORTS TO : Branch Sales Manager - Branch Banking

REPORTING INTO

NA

ROLE PURPOSE & OBJECTIVE

The incumbent will be primarily responsible to -

• Acquire new customers for liabilities from open market


• Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities


• Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers


• Train/assist customers to use ATM and BCs; drive usage of alternate channels

SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Target assigned as per the branch


• CASA Book – as per the branch


• TD Book – as per the branch


• Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch


• Number target for all the respective products.


• CA


• SA


• TD

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion


• Understand need and acquire customers who meet the criteria for liability products through either of the below channels:


• Leads generated by branch staff and personal leads


• Referrals generated from existing customers


• Alternate channels


• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter


• Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer


• Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers


• Share customer insights/product related feedback with the Sales Manager - Liabilities

Customers

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services


• Reduce customer dormancy and customer attrition by continuous engagement / interaction


• Resolves the customer queries on various accounts, FD / RD, remittances & third party product

Internal Processes

• Guide the customer to fill the 'Account Opening Form'; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents


• Strictly adhere & maintain compliance to KYC norms


• Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash

Learning & Performance

• Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch


• Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities


• Ensure adherence to training man-days/ mandatory training programs for self

Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate, preferably in commerce and related streams

Experience

• 3+ years experience, preferably in sales

Certifications

• AMFI / IRDA Certified

Functional Skills

• Basic knowledge on retail banking products


• Documentation skills


• Process compliance focus


• Communication skills: fluent in the local language

Behavioral Skills

• Courteous customer service skills


• Time Management


• Selling skills


• Telephonic cold calling skills


• Willingness to travel & relocation as per business requirements and career opportunities

Competencies

• Planning & Organizing


• Driving Execution


• Managing Relationships


• Customer Focus

KEY INTERACTIONS

INTERNAL

EXTERNAL

• Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team


• Regional Product & Marketing team


• State HR


• BC Agents

PREPARED BY: Priyanka Pal

DATE: 20-03-2026

REVIEWED BY: Jyothi Mohan

DATE: 24-03-2026

LAST UPDATED BY: TM Team

DATE: 27-03-2026

This is Internal document.