#ACN GN - SONG - MT - Transformative Marketing - Manager

Accenture; Mumbai City; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Accenture is seeking a transformational marketing leader to drive global marketing and growth initiatives across multiple client engagements. You will guide strategies, frameworks, and campaigns leveraging next-gen marketing tech and analytics to improve performance and efficiency.

The role emphasizes hands-on design of marketing transformations, program execution, and data-driven optimization across channels and devices, with collaboration across teams and client stakeholders.

Qualifications

• Must have skills: Marketing Strategy, Marketing Transformation
• Good to have: Marketing

Responsibilities

• Deep dive across projects helping CMO organization to drive superior performance through relevance
• Use extensive experience of hands-on roles in customer value management, customer lifecycle management
• Design new campaign strategies and strategizing marketing plans across all channels and devices
• Develop business case for marketing use cases and solutions
• Manage full spectrum of Marketing program execution
• Design interventions to drive customer acquisition / customer engagement
• Identify marketing process improvement opportunities

Skills

Marketing Strategy

Marketing Transformation

Job description

Job Title - GN - SONG - MT – Transform Marketing Organization- Manager

Management Level : 7 Manager

Location: Delhi, Gurgaon, Mumbai, Bangalore

Must have skills: Marketing Strategy, Marketing Transformation

Good to have skills: Marketing

Job Summary:
As part of the team, you will provide transformation services driven by key offerings like Transformative Marketing, Martech, Brand & Creative and Scaled Marketing Services enabled by Generative AI and next gen capabilities. These services help our clients become living businesses by optimizing their marketing, sales and service strategy and organization model, thereby enabling a powerful & efficient marketing-led growth engine, driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

Roles & Responsibilities:

• Deep dive across projects helping CMO organization to drive superior performance through relevance : You will leverage the comprehensive suite of analytics, consulting and strategy solutions that Accenture offers to enable large scale transformation vision and strategy and delivering capabilities that enable improved marketing performance, cost effectiveness and create relevant consumer experiences on a massive scale
• Use extensive experience of hands-on roles in customer value management, customer lifecycle management : Work across customer segmentation marketing, customer behavior analysis and channel management
• Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega
• Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions
• Manage full spectrum of Marketing program execution : Right from strategy definition to technical delivery, work with real time marketing concepts like next best offer/ action, event-based marketing
• Design interventions to drive customer acquisition / customer engagement: Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools
• Identify marketing process improvement opportunities : Developing business case for boosting marketing capabilities, campaign strategies, and innovative solutions to drive growth

Bring your best skills forward to excel at the role:

• Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment : Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
• Deep dive across projects helping CMO organization to drive superior performance through relevance: You will leverage the comprehensive suite of analytics, consulting and strategy solutions that Accenture offers to enable large scale transformation vision and strategy and delivering capabilities that enable improved marketing performance, cost effectiveness and create relevant consumer experiences on a massive scale
• Use extensive experience of hands-on roles in customer value management, customer lifecycle management : Work across customer segmentation marketing, customer behavior analysis and channel management
• Design new campaign strategies and strategizing marketing plans across all channels and devices: Lead marketing assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega
• Develop business case for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing solutions
• Manage full spectrum of Marketing program execution : Right from strategy definition to technical delivery, work with real time marketing concepts like next best offer/ action, event-based marketing
• Design interventions to drive customer acquisition / customer engagement: Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools
• Identify marketing process improvement opportunities: Developing business case for boosting marketing capabilities, campaign strategies, and innovative solutions to drive growth
• Bring your best skills forward to excel at the role:
• Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment: Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
• Use strong analytical skills with the ability to drive results-oriented decisions : Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Client handling skills to develop, manage and deepen relationships with key stakeholders
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
• Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members
• Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Client handling skills to develop, manage and deepen relationships with key stakeholders
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
• Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members

Additional Information:

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible businessinto everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Our Company | Accenture

Experience:

• Overall experience of 10+ years with at least
  • 7+ years of experience in driving modern Marketing Organizations and data-driven growth strategies.
  • Strategic advisory experience with ability to put proven frameworks to action to conduct as-is diagnostics and drive visioning workshops with senior stakeholders and leadership teams.
  • Experience in leading marketing strategy, vision, philosophy, brand architecture, brand stage models, seamless integrated marketing process workflows, organization design, change strategies and workforce skilling strategies.
  • Hands on experience in developing customer research design & execution, insight led always-on performance engines, customer Journey specific campaigns and offers, hyper-personalized customer experiences that deliver business value.
  • Experience in working with industry leading Mar-tech tools such as Adobe, Microsoft, Salesforce, among others along with new age Gen AI agentic solutions
  • Influencing skills to drive change agenda on behalf of the CXOs leveraging structured and proven change management frameworks & principles
• Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology
• Understanding of marketing processes and operating models
• Experience in working across multiple industries including FMCG, Retail, Financial Services, Telecom, Communication, Software & Platforms
• Strong experience in shaping and driving engagements and ability to lead project teams

MBA from a tier 1 institute

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.