#ACN GN - SONG - MT - Adobe Value Realization - Manager

Accenture in India; Bengaluru; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

Accenture is seeking a VRO Manager to drive value realization across Adobe-led transformations, leveraging GenAI-enabled acceleration. The role spans pursuit through delivery governance, ensuring value is both articulated and realized.

You will lead value framing, ROI validation, and governance, partnering with C-suite stakeholders to shape strategic narratives and outcomes. Experience across digital marketing and data platforms is essential.

Qualifications

• Experience in value strategy, financial modeling, and ROI storytelling.
• Proven ability to lead Adobe-led digital, data and marketing transformations.
• Exposure to Generative AI use cases in marketing and analytics.

Responsibilities

• Lead value framing and value case development for pursuits involving Adobe platforms.
• Act as VRO quality gate on proposals and programs—validate ROI and value assumptions.
• Partner with account teams and platform leads in executive value conversations.
• Define and operationalize value governance, KPIs, baselines, and realization tracking.
• Own value realization during delivery, monitor benefits, and guide course corrections.
• Conduct regular value health checks across programs linking adoption to outcomes.
• Embed GenAI-enabled value levers into Adobe-led initiatives.
• Coach teams and codify VRO playbooks and accelerators.

Skills

Value Realization

Adobe Experience Platform

GenAI

Program Leadership

Tools

AEP

RT-CDP

Journey Optimizer

Analytics

Job description

Job Title: VRO (Value Realization) – Adobe & GenAI Manager

Strategy & Consulting | Global Network | Song MTx (PMDT)

Management Level: 7 – Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad

Must Have Skills:

• Value Realization & Business Case Development
• Adobe Experience Platform (AEP), RT-CDP, Journey Optimizer, Analytics
• Transformation Advisory & Program Leadership
• Generative & Applied AI (GenAI)

Job Summary

We are looking for an experienced VRO (Value Realization Office) Manager with strong exposure to Adobe-led digital, data, and marketing transformations, combined with GenAI-enabled value acceleration. This role spans the full lifecycle—from pursuit shaping to delivery governance—ensuring value is not just articulated but systematically realized.

Roles & Responsibilities

• Lead value framing and value case development for priority pursuits involving Adobe platforms (AEP, RT-CDP, Journey Optimizer, Analytics).
• Act as a VRO quality gate on proposals and programs—reviewing value logic, assumptions, dependencies, and ROI credibility.
• Partner with account teams and platform leads in C-suite and SteerCo value conversations, shaping 'why change / why now' narratives.
• Define and operationalize value governance models, including KPIs, baselines, ownership, and realization tracking during delivery.
• Own value realization during delivery—tracking benefits, managing leakage risks, and supporting course correction with delivery leadership.
• Perform regular value health checks across ongoing programs, linking adoption, capability rollout, and business outcomes.
• Embed GenAI-enabled value levers (personalization, automation, decision intelligence, measurement acceleration) into Adobe-led programs.
• Coach teams and codify VRO playbooks, templates, and accelerators to drive repeatability at scale.
• Contribute to thought leadership, POVs, and pursuit positioning on value-led transformation.

Professional & Technical Skills

• Strong expertise in value strategy, financial modeling, benefits logic, and ROI narratives.
• Proven experience across core Adobe Experience Cloud components, especially platforms involved in multi-year transformations (AEP, RT-CDP, Journey Optimizer, Analytics).
• Transformation advisory experience across digital, data, AI, and martech initiatives.
• Exposure to Generative and applied AI use cases in marketing, CX, analytics, and platform modernization.
• Strong executive communication, storytelling, and stakeholder management skills.

Additional Information

• Proven track record of working across large pursuits and long-running transformation programs as a specialist advisor.
• Experience operating in multi-stakeholder environments spanning business, marketing, data, and technology teams.

About Our Company
Accenture