ACN GN - SONG - Marketing Transformation - Lifesciences - Manager

Accenture; Gurugram District; Hybrid; INR 15,00,000 - 25,00,000; Full time

Job summary

A global consulting firm is seeking a Life Sciences Marketing Senior Manager to lead digital marketing initiatives across top clients. This role requires 8+ years in digital marketing within the life sciences, strong project management skills, and expertise in marketing technologies. The ideal candidate will develop innovative strategies to improve client engagement and analyze pharmaceutical markets to drive growth. Join a dynamic team to shape the future of marketing in the industry.

Benefits

Opportunity to work with G2000 clients

Personalized training modules

Culture committed to equality

Qualifications

• 8+ years in digital marketing/advertising within life sciences.
• In-depth knowledge of branding and campaign optimization.
• Experience with middle to senior management interactions.

Responsibilities

• Lead content initiatives and manage cross-functional teams.
• Analyze pharmaceutical markets and emerging trends.
• Develop end-to-end digital marketing campaigns.

Skills

Project management

Analytical mindset

Digital marketing strategy

Marketing technology knowledge

Business development

Education

MBA from a tier 1 institute

Tools

Adobe

Salesforce

Veeva

Job description

Life Sciences Marketing Senior Manager

Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad
Level: Manager
Years of Experience: 8+ years

About the Role

Join our Strategy & Consulting Global Network Song practice to solve customer‑facing challenges at life science clients. You will be at the heart of top global life sciences (pharmaceuticals, biotechnology, medical technology) bringing deep industry knowledge and marketing skills.

Practice Overview

The practice aligns with Accenture’s Global Network and provides transformation services through key offerings such as Living Marketing, Connected Commerce and Next‑Generation Customer Care.

Key Responsibilities

• Strong project management skills to plan, execute, and deliver content initiatives successfully, including managing timelines, budgets, resources, and coordinating cross‑functional teams.
• Analytical & data‑driven mindset to drive result‑oriented decisions.
• Exposure to marketing value chain across life sciences or allied industries.
• Market Research: Analyze and assess pharmaceutical markets across disease areas, identify new launches, indication expansions, emerging trends, competitive landscapes, and opportunities.
• Competitor benchmarking, patient journey mapping, segmentation & targeting.
• Digital Marketing: Develop end‑to‑end strategy & campaigns, liaise with client stakeholders, lead development of content marketing, social media, and web engagement programmes, and manage digital channel selection and optimisation.
• Marketing Technology: Lead platform assessment and solution design; conduct thorough assessments, propose solutions with operating models, define KPIs for marketing technologies (Adobe, SF, Veeva), and build regulatory and governance frameworks.
• MarTech Consulting Projects: Optimise MarTech stack, develop use cases, research, evaluate and recommend new MarTech systems, and keep a holistic understanding of platforms.
• Gen AI: Stay aware of AI developments in life sciences, co‑create customised GenAI solutions, have experience with CDP tools, and design and implement GenAI use cases.
• Sales & Business Development: Drive new business opportunities, define GTM strategy, facilitate client discussions, respond to RFP/RFI from life science customers.
• Practice Development: Support growth across marketing, sales, and service pillars through talent management, delivery oversight, thought leadership, and engagement with business groups (Salesforce, Veeva, Adobe, IQVIA, etc.).

Qualifications

• MBA from a tier 1 institute with a bachelor’s degree in Marketing, Journalism, Communications, or a related field.
• Proven working experience (8+ years) in digital marketing/advertising platforms and delivery of marketing solutions within the life sciences industry.
• In‑depth knowledge of branding, creative development, digital marketing, and campaign deployment & optimisation.
• Experience interacting with middle to senior management levels within organisations or clients.
• Experience working with agencies or in a marketing agency for life sciences clients.
• Strong understanding of marketing, advertising technologies, and ability to apply technology know‑how to improve client customer engagement.

Benefits

• Opportunity to work with key G2000 clients.
• Potential to collaborate with leaders in strategy, industry experts, enterprise practitioners, and business intelligence professionals to shape innovation.
• Opportunity to embed into all aspects of client service and professional operations.
• Personalised training modules to grow skills, industry knowledge and capabilities.
• Opportunity to thrive in a culture committed to accelerating equality for all and boundaryless collaboration.