Account Director - CRM - MRD

ServiceNow; India; Hybrid; INR 2,500,000 - 5,000,000; Full time

Job summary

ServiceNow is seeking an Account Director – CRM – MRD to drive market success for its CRM and Industry Workflow solutions across Manufacturing, Retail and Distribution. You will identify CRM opportunities within the Global Capability Centre ecosystem and collaborate with account teams to deliver transformation roadmaps.

You will engage with stakeholders to articulate business value, lead strategic opportunities and partner with Solution Consulting to differentiate client value propositions.

Qualifications

• Experience integrating AI into work processes and workflows.
• 6+ years in enterprise solution or technology sales with CRM focus.
• Ability to articulate business value and ROI of CRM/industry solutions.
• Understanding of AI concepts like Generative AI and intelligent workflows.

Responsibilities

• Support territory strategy and planning for Manufacturing, Retail and Distribution.
• Advise Account Executives during planning and identify CRM transformation opportunities.
• Align territory and accounts with Now Value principles and measurable outcomes.
• Engage with customers to envision digital transformation and develop roadmaps.
• Drive AI-led CRM transformations using agentic AI, automation and workflows.
• Identify CRM opportunities across Sales, Customer Service, Field Service and Order Management.
• Cultivate GCC ecosystem opportunities and establish strategic relationships.

Skills

AI in CRM

Enterprise sales

CRM solutions

Stakeholder management

Strategic planning

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

The Account Director – CRM – MRD will drive market success for ServiceNow's CRM and Industry Workflow solutions across Manufacturing, Retail and Distribution industries, with an additional responsibility to identify and develop CRM opportunities within the Global Capability Centre (GCC) ecosystem.

These solutions are built on ServiceNow's market-leading AI platform, enabling organizations to connect customer engagement, sales, service, field operations and enterprise workflows through a unified platform. By leveraging AI, data and automation, ServiceNow helps enterprises transform customer experiences, improve operational efficiency and accelerate business outcomes.

What you get to do in this role:

• Support territory strategy and planning to improve vertical understanding, account use-case targeting and execution across Manufacturing, Retail and Distribution accounts.
• Provide strategic input to Account Executives during account planning, identifying opportunities for CRM-led transformation and industry-specific workflow adoption.
• Ensure territory strategy and account recommendations are aligned with ServiceNow's Now Value principles and measurable business outcomes.
• Engage with customers to envision digital transformation opportunities, articulate business value and develop strategic transformation roadmaps in collaboration with account teams and partners.
• Drive AI-led CRM transformation conversations, helping customers understand how Agentic AI, AI agents, intelligent automation and workflow orchestration can transform business processes.
• Identify opportunities to leverage ServiceNow CRM capabilities across Sales, Customer Service, Field Service, Sales and Order Management, and industry-specific workflows.
• Additionally, identify and develop CRM opportunities within the GCC ecosystem, positioning ServiceNow as a strategic platform for GCCs looking to transform global sales, customer service, field operations and enterprise workflows.
• Engage with GCC leadership, business stakeholders and technology decision-makers to identify enterprise transformation opportunities and establish strategic relationships.
• Partner with Solution Consulting and Specialist Solution Consulting teams to develop capability roadmaps, solution positioning and differentiated customer value propositions.
• Coach Account Executives, ADRs and ACE teams on foundational CRM and industry solution capabilities to identify opportunities and effectively manage the sales cycle.
• Build strong relationships with customer business stakeholders and technology leaders to drive strategic solution adoption.
• Customize time allocation and engagement based on territory priorities, account opportunities and the needs of the broader sales organization.

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 6+ years of relevant experience in enterprise solution sales, technology sales, CRM sales or an alternative customer-facing sales role.
• Strong understanding of CRM solutions, enterprise business processes and customer experience transformation.
• Demonstrated ability to articulate the business value and ROI of specialty solutions and lead complex solution sales opportunities.
• Understanding of AI concepts and their application in enterprise business processes, including Generative AI, Agentic AI, AI-powered automation and intelligent workflows.
• Ability to identify opportunities where AI can improve business decision-making, automate processes, enhance customer experience and deliver measurable business outcomes.
• Experience leveraging AI-powered tools, workflow automation or AI-driven insights to solve business problems and improve operational efficiency.
• Understanding of Manufacturing, Retail and Distribution business processes and industry-specific transformation priorities.
• Understanding of the GCC ecosystem and its evolving role in global enterprise transformation would be an added advantage.
• Strong consultative selling, stakeholder management, communication and presentation skills.
• Ability to collaborate effectively with Account Executives, Solution Consultants, Specialist Sales teams and ecosystem partners.
• Willingness to travel 30–50% as required.

Additional Information

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply