VP, Content Strategy & Growth — Lead with Data

JP Morgan; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

J.P. Morgan is seeking a Content Strategist for Workplace Solutions to lead a unified content strategy across formats and channels, guiding the funnel from awareness to retention.

You will set the vision, oversee the content team, ensure quality, brand alignment, and compliance, and drive optimization with data-driven insights. You will manage multi-format content (video, blogs, whitepapers, newsletters), coordinate localization, and work with cross-functional partners to align messaging,

Qualifications

• Proven experience in content strategy, copywriting, and content optimization for B2B marketing.
• Demonstrated leadership experience within a content or marketing team.
• Experience in content analytics, optimization and reporting.
• Portfolio demonstrating work across multiple formats and channels.
• Experience managing content across the full marketing funnel.
• Strong organizational and project management skills.
• Experience with analytics and marketing platforms.
• Ability to work to deadlines and manage multiple priorities.

Responsibilities

• Provide strong leadership for the content team, setting clear goals, priorities, and standards for performance and quality.
• Design and implement a cohesive content strategy that drives results across the full marketing funnel.
• Oversee creation of content for all formats and channels: video, podcasts, webinars, blogs, whitepapers, newsletters, and more.
• Write and edit engaging copy for campaigns, product launches, digital platforms, and social media.
• Manage a content calendar and collaborate with stakeholders to align messaging and timing.
• Lead the measurement and analysis of content performance using tools such as Google Analytics, HubSpot, Dynamics, and social media analytics.
• Use data-driven insights to optimize content strategy, improve engagement, and maximize ROI.
• Develop and report on key content metrics, providing actionable recommendations for ongoing improvement.
• Ensure all content meets brand, tone, style, and compliance guidelines.
• Coordinate translation and localization as needed.
• Review and approve all outputs for quality and audience relevance.

Skills

Content strategy

Copywriting

Analytics

Leadership

SEO

Digital marketing

Project management

Tools

Google Analytics

HubSpot

Dynamics

Job description

J.P. Morgan is seeking a Content Strategist for Workplace Solutions to lead a unified content strategy across formats and channels, guiding the funnel from awareness to retention.

You will set the vision, oversee the content team, ensure quality, brand alignment, and compliance, and drive optimization with data-driven insights. You will manage multi-format content (video, blogs, whitepapers, newsletters), coordinate localization, and work with cross-functional partners to align messaging,