Tech Storytelling Lead — Brand & Content Strategy

Canonical Ltd.; Dublin; Remote; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Fully remote working environment

Personal learning and development budg

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Programme

Opportunity to travel to new locations

Job summary

Canonical is seeking an outstanding storytelling and narrative development lead to head our content marketing team. The role focuses on elevating brand positioning and ensuring content strategy aligns with business objectives and performance metrics.

You will mentor content specialists, manage cross-functional collaboration with product, marketing and brand teams, and optimize content processes. The role is remote within the EMEA region and reports to the Director of Communications.

Qualifications

• 5+ years in content or related roles, preferably at technology companies.
• 2+ years in a managerial or team lead position.
• Portfolio of authoritative and engaging written work.
• Applied knowledge of GEO and SEO, with experience using relevant tools and SEO-driven content calendars.
• Excellent project management and interpersonal skills, with ability to create efficient content production processes.
• Bachelor’s degree in marketing, communications or a relevant discipline.
• Passion for technology and open source.
• Problem solver who sees projects through to completion.
• Attention to detail and adaptability when needed.

Responsibilities

• Develop and execute a content strategy aligned with business goals, SEO, and brand.
• Manage content calendar end-to-end with efficient processes and clear governance.
• Ensure content quality, consistency and brand alignment across outputs.
• Collaborate with web and growth engineering teams to optimize content for search and AI engines.
• Lead quarterly content planning sessions with content specialists, product management and marketing.
• Monitor KPIs and use analytics to identify opportunities for improvement.
• Align messaging to support integrated campaigns across channels with marketing, product and brand teams.

Skills

Content strategy

SEO

Content marketing

Leadership

Project management

Stakeholder management

Education

Bachelor's degree in marketing or communications

Tools

Analytics tools

SEO tools

Job description

Canonical is seeking an outstanding storytelling and narrative development lead to head our content marketing team. The role focuses on elevating brand positioning and ensuring content strategy aligns with business objectives and performance metrics.

You will mentor content specialists, manage cross-functional collaboration with product, marketing and brand teams, and optimize content processes. The role is remote within the EMEA region and reports to the Director of Communications.