Social Media Coordinator

MWeds Ltd; Dublin; On-site; EUR 36,000 - 44,000; Full time

Job summary

Atelier Eatery No.15 T/A Volumes in Dublin is seeking a Social Media Coordinator to drive its online presence and customer engagement. You will develop and implement social media and digital marketing activities across Instagram and TikTok, promoting the café’s products, brand and experience.

You will work closely with the business owner and café team to raise brand awareness, grow audience reach, and coordinate compelling content, campaigns and events that resonate with local customers.

Qualifications

• Degree in Journalism, Communications, Media, Marketing or related field.
• Experience in social media, digital marketing, content creation, journalism or media production.
• Strong written and verbal communication skills.
• Experience creating and editing visual and video content for digital platforms.
• Good understanding of Instagram and TikTok.
• Understanding audience targeting and digital campaign performance.
• Creative thinking and strong visual storytelling skills.

Responsibilities

• Develop and implement social media and digital marketing plans aligned with Volumes’ objectives and brand.
• Plan, create, edit and publish written, photo and video content for the café.
• Manage the social media content calendar and maintain brand messaging and visuals.
• Plan and coordinate targeted campaigns to boost brand awareness and engagement.
• Research trends and audience behavior to identify marketing opportunities.
• Monitor campaign performance using platform analytics and insights.
• Produce digital content for new products, menus, seasonal promos, events.
• Engage with online audiences and support collaborations and community initiatives.

Skills

Social media planning

Content creation

Video editing

Instagram

TikTok

Audience targeting

Education

Degree in Journalism/Communications/Media/Marketing

Job description

MWeds connects job-seekers with partner employers.

Job Description

Job Title: Social Media Coordinator

Employer: Atelier Eatery No.15 T/A Volumes

Location: 15 George's Quay, Dublin, D02 VR98

Salary: €39,890.50 per year

Hours: 42.5 hours a week

Job Description

The Social Media Coordinator will support the development and implementation of Volumes’ social media and digital marketing activities, promoting the café’s products, brand and customer experience across digital platforms.

Working closely with the business owner and café team, the role will focus on increasing brand awareness, audience reach and customer engagement through strategic content planning, digital campaigns and audience-focused marketing activities, particularly on Instagram and TikTok.

Key Responsibilities

• Develop and implement social media and digital marketing plans aligned with Volumes’ business objectives, brand identity and target customer groups.
• Plan, create, edit and publish written, photographic and video content promoting the café’s products, seasonal offerings, coffee culture and customer experience.
• Manage the social media content calendar and maintain consistent brand messaging, tone of voice and visual identity.
• Plan and coordinate targeted social media campaigns to increase brand awareness, audience reach and customer engagement.
• Research social media trends, customer preferences and audience behaviour to identify relevant marketing opportunities.
• Monitor social media activity, campaign performance and customer engagement using platform analytics and audience insights.
• Analyse campaign results to evaluate the effectiveness of marketing activities and support future content and promotional strategies.
• Produce digital marketing content for new products, menu launches, seasonal promotions, events and other business initiatives.
• Engage with online audiences and support digital campaigns, local collaborations and community initiatives aimed at attracting and engaging existing and potential customers.

Requirements

• Degree or equivalent qualification in Journalism, Communications, Media, Marketing or a related field.
• Previous experience in social media, digital marketing, content creation, journalism, media production or a related field.
• Strong written and verbal communication skills.
• Experience creating and editing visual and video content for digital platforms.
• Good understanding of social media platforms, particularly Instagram and TikTok.
• Understanding of audience targeting, customer engagement and digital campaign performance.
• Creative thinking and strong visual storytelling skills.