Senior Product Marketing Manager

Grafana Labs; Ireland; Remote; EUR 90,000 - 130,000; Full time

Job summary

Grafana Labs in Ireland seeks a Senior Product Marketing Manager to own messaging and positioning for our Observability product area. You’ll partner with product managers and marketing to deliver campaigns, content, events, and training that help buyers buy and sellers sell our value.

You’ll teach PMs and engineers to think about growth, codify product marketing knowledge into AI-forward tools, and craft enablement materials that scale across the organization while driving demand and adoption.

Qualifications

• 4+ years of relevant experience in product marketing or similar
• Experience with marketing to a technical audience
• Experience with AI tools to automate messaging and workflows
• Ability to coordinate with multiple stakeholders on complex processes
• Strong written and verbal communication skills
• Analytical skills for campaign performance and metrics

Responsibilities

• Own messaging and positioning for Grafana Observability
• Collaborate with product managers and marketing team to deliver campaigns, content, events, and training
• Create materials to help buyers buy and sellers sell
• Develop reference architectures and implementation guides to showcase value
• Lead product launches and go-to-market initiatives

Skills

4+ years of relevant experience

Technical product marketing

AI tools familiarity

Strong writing & communication

Product launches autonomously

Job description

• As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning for a broad product area. Then you’ll work closely with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers buy (and sellers sell) our value
• Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs, and we think differently about the job. Rather than purely executing launches or campaigns, we want PMMs to teach product managers and engineers in our org how to think about growth and demand, and to codify product marketing knowledge into AI-forward tools and processes that anyone in the organization can use
• For example, we all contribute product information to a shared knowledge base, which we use to generate enablement materials and decks
• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey
• Conduct market and customer research to understand pain points, competition and opportunities
• Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects

Benefits

• Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
• Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
• Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
• Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
• Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
• Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
• Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
• Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
• Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption

We’re looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert and retain customersGrafana Labs is a fast-paced and growing organization. As such, this role requires strategic skills, an interest in teaching, and hands‑on tactical execution (blogs, webinar outlines, video scripts, etc)A passion for open source, cloud native, and infrastructure technologiesA high “say-do” ratio in executing and delivering impact4+ years of relevant experience (product marketing, solutions marketing, product management)Experience with marketing and selling to a technical audienceExperience working with AI tools like ChatGPT and Claude to automate messaging and workflowsComfort working with a variety of internal and external stakeholders in complicated processesAbility to clearly articulate the value of technical products to customers and sellers alikeExceptional writing and communication skillsExperience leading product or feature launches autonomously as well as part of a teamProven ability to take on complex projects and efficiently drive them from start to finishStrong product and technical curiosity that translate to clear packaging, positioning, and messagingDemonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendationsYou may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity