Senior Marketing Analyst, Media Lab Measurement and Optimization

Google Inc.; Dublin; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading tech company in Dublin is seeking a Senior Marketing Analyst to drive key measurement and analytics programs. The successful candidate will utilize advanced analytics skills to develop effective marketing strategies and provide actionable insights. This role demands a strong quantitative background, with a focus on using data to optimize media campaigns and assess their impact. An ideal candidate will have at least a Master's degree in a quantitative field and several years of relevant experience.

Qualifications

• 4 years of experience using analytics to solve product or business problems.
• Experience in statistical modeling and advanced measurement techniques.
• Strong knowledge of market research principles.

Responsibilities

• Develop solutions for marketing issues using data analytics.
• Build measurement plans and analyze campaign results.
• Develop processes to ensure stakeholder alignment.

Skills

Analytical skills

Experience with Python

Experience with R

Statistical analysis

Coding (SQL)

Education

Master's degree in a quantitative discipline

Bachelor's degree in a quantitative field

Job description

Senior Marketing Analyst, Media Lab Measurement and Optimization

Google Dublin, Ireland

Apply

• Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
• 4 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.

Preferred qualifications:

• Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics, or other quantitative field.
• 6 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
• Experience in statistical modeling and advanced measurement/analysis techniques: e.g., Regression analysis (Linear, Logistic, Ridge), geo‑experimentation, machine learning algorithms.
• Experienced in market research principles as well as analysis of survey data.
• Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
• Experience using R or Python.

About the job

Google's leadership team hand‑picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior‑level executives, roll‑up your sleeves to help drive implementation and check back‑in to the impact of your recommendations.

In this role, you will drive key measurement and analytics programs that deliver scaled impact for Google Marketing across media campaigns. Day‑to‑day, you will play a technical role in driving all things marketing analytics, with a focus on the incremental impact of marketing dollars. You'll define problems, develop metrics, extract data, and communicate results into recommendations that enable decision‑making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion. As a Marketing Analyst, you will be seen as an expert within our team on all things that relate to media incrementality, Marketing Mix Models (MMMs), Multi‑Touch Attribution (MMTs), and digital measurement methodologies such as Channel level experiments and Brand lift tools. You will maintain global consistency, while keeping a regional focus.

Responsibilities

• Use your knowledge of data analytics to develop solutions for marketing issues, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our campaigns to understand the incremental impact of our marketing dollars. (e.g., conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report the media effectiveness across all stakeholder groups.
• Develop processes to ensure all stakeholders align and understand how we determine campaign success.
• Conduct analysis, identify best practices, and surface opportunities and risks otherwise not identified to senior stakeholders.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.