Senior Manager, Strategic Sourcing – Marketing (Digital, MarTech & Research)

Verizon; Dublin; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Training & development

Employee assistance program

Job summary

Verizon is seeking a Senior Manager, Strategic Sourcing – Digital, MarTech & Research to lead global commercial strategy for Marketing Technology, Digital Media, AdTech, Data Analytics, and Market Research, partnering with C-suite and analytics leads.

The role focuses on building a tech-forward marketing ecosystem, negotiating enterprise contracts, and developing talent across Ireland while embedding AI to maximize value and efficiency. This hybrid position reports to senior marketing leadership.

Qualifications

• Bachelor's degree in business, technology, marketing, finance, or related field.
• Experience in strategic sourcing or procurement for tech/digital marketing.
• Experience leading sourcing teams.
• Proven contract negotiation with enterprise SaaS, AdTech, data, or market research.
• Valid right to work in Ireland.

Responsibilities

• Partner with the CMO and IT leadership to align sourcing roadmaps with business strategy, customer experience, and revenue goals.
• Lead a team of sourcing professionals and develop talent with clear goals and performance reviews.
• Own multi-year global sourcing strategies for MarTech platforms, digital media tech, consumer research tools, and data analytics; adapt to AI and omnichannel delivery.
• Collaborate with Marketing, Data, IT, and Finance to create fit-for-purpose, usage-based, or outcome-based commercial models; embed AI for value and efficiency.
• Drive strategic relationships with MarTech platforms, research houses, and ad tech providers to enable breakthrough work for Verizon.
• Lead high-stakes negotiations for enterprise SaaS, API licenses, data feed subscriptions, SOWs, and research panel contracts; coordinate with Legal and InfoSec.

Skills

Strategic Sourcing

Commercial Management

Team Leadership

Contract Negotiations

Stakeholder Engagement

Education

Bachelor's degree in Business/Technology/Marketing/Finance

Tools

Ariba

SAP

Google Workspace

Job description

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

As our Senior Manager, Strategic Sourcing – Digital, MarTech & Research, you will lead the global commercial strategy and execution for Verizon’s high-growth Marketing Technology, Digital Media, AdTech, Data Analytics, and Market Research portfolios.

Operating at the intersection of marketing innovation, technology, and commercial strategy, you will manage sourcing across cutting-edge Generative AI platforms, programmatic ad tech, consumer insights tools, and omni-channel digital delivery networks.

In this role, your mission is to build a tech-forward marketing ecosystem that pairs our internal capabilities with elite digital, technology, and research partners. Working in close alignment with the Chief Marketing Officer (CMO), Chief AI Officer, Marketing VPs, and business leadership, you will serve as a commercial catalyst who inspires curiosity, proactive ideas, and innovative approaches through tech partnerships, while championing solutions, opportunities, and breakthrough digital work.

You will directly manage a team of sourcing professionals based in Ireland, partnering with executive Marketing, IT, and Data leads to elevate work by embedding AI purposefully to maximize value and drive operational efficiency. This includes negotiating agile, fit-for-purpose commercial models unencumbered by legacy software or research licensing paradigms.

What You Will Be Doing

• Executive & Business Leadership Collaboration: Partnering directly with the CMO, VPs of MarTech, Digital Growth, Consumer Insights, and IT leadership to ensure digital technology and research sourcing roadmaps directly mirror business strategy, customer experience, and revenue goals.
• Team Leadership & Development: Recruiting, mentoring, and leading a team of sourcing professionals; setting clear operational goals, conducting performance evaluations, and building tailored development plans to cultivate a high-performing category team.
• Category Strategy & MarTech Evolution: Leading and owning multi-year global sourcing strategies for MarTech platforms, digital media technology, consumer research tools, and data analytics. Restructuring category frameworks to support rapid advancements in AI, machine learning, and omni-channel delivery.
• Modern Commercial Models & AI Integration: Partnering with Marketing, Data, IT, and Finance leadership to co-create fit-for-purpose, usage-based, or outcome-based commercial models unencumbered by past requirements. Driving initiatives that elevate digital content and insights work by embedding AI purposefully to maximize value and operational efficiency.
• Breakthrough Partner Management: Driving strategic relationships across MarTech platforms, research houses, and ad tech providers that inspire curiosity, proactive ideas, and innovative approaches, positioning tech partners to champion solutions, opportunities, and breakthrough work for Verizon.
• Contracting & Complex Negotiations: Leading high-stakes negotiations for enterprise SaaS agreements, API integration licenses, data feed subscriptions, Statements of Work (SOWs), and research panel contracts. Partnering with Legal and InfoSec to enable expedited access to AI-driven tools while mitigating data privacy, IP, and security risks.
• Commercial Performance & Benchmarking: Establishing robust performance tracking (QBRs/SLA monitoring), conducting MarTech and data rate benchmarking, managing portfolio spend against budgets alongside Marketing Finance, and optimizing working capital mandates (including DPO90 targets).
• Process Modernization: Streamlining procurement lifecycles through sourcing tools (Ariba, SAP, Google Workspace) and automated AI contracting templates.
• Travel: Occasional travel may be required to support partner reviews and business alignment.

What We’re Looking For...

You’ll need to have:

• A Bachelor’s degree in Business, Technology, Marketing, Finance, or a relevant discipline.
• Proven experience in Strategic Sourcing, Commercial Management, or Procurement, with a proven track record in technology, software, or digital marketing category management.
• Direct experience managing people or leading project-based sourcing teams.
• Hands‑on experience negotiating and managing MarTech, SaaS, AdTech, Data, or Market Research contracts with strong engagement across business leadership and executive stakeholders.
• Valid right to work in Ireland.

Even Better If You Have

• A Master’s degree or MBA in a related field.
• Track record of building strong working relationships with C-suite and VP-level stakeholders (CMO, CIO/CTO, VPs of Digital).
• Deep commercial knowledge of the modern MarTech and AI ecosystem (customer data platforms, programmatic tech, generative AI content tools, and research subscription models).
• Familiarity with data privacy regulations (GDPR, CCPA), IP rights, and security considerations inherent in cloud-based marketing tools and consumer research platforms.
• Strong background in commercial negotiations, software licensing benchmarks, and working capital optimization (e.g., DPO90 extensions).
• Exceptional communication, influencing, and executive presentation skills.
• Proficiency in enterprise sourcing platforms (Ariba, SAP) and Google Workspace.

Why Verizon?

Verizon is committed to maintaining a Total Rewards package which is competitive, valued by our employees, and differentiates us as an Employer of Choice.

• We are a ‘pay for performance’ company and your contribution is rewarded through competitive salaries and performance-based incentives. We create an opportunity for us all to share in the success of Verizon and the value we help to create through this broad-based discretionary equity award program.
• Your benefits are market competitive and delivered by some of the best providers.
• You are provided with a full spectrum of health and wellbeing resources, including a first in-class Employee Assistance Program, to empower you to make positive health decisions.
• We offer generous paid time off benefits to help you manage your work life balance and opportunities for flexible working arrangements*.
• Verizon provides training and development for all levels, to help you enhance your skills and develop your career, from funding towards education assistance, award‑winning training, online development tools and access to industry research.
• You will be able to take part in volunteering opportunities as part of our environmental, community and sustainability commitment.
• Benefit packages are tailored to the specific country where a position is based.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

37.5

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.