Senior Country GTM Marketing Manager

Cpl; Dublin; On-site; EUR 80,000 - 120,000; Full time

Job summary

A global tech firm is seeking a Senior Country GTM Marketing Manager to lead the market launch for LinkedIn Hiring Assistant in France or Germany. This role requires 5–10+ years in B2B marketing with a strong background in SaaS or enterprise tech, fluent in French or German, and is focused on building and executing localized marketing strategies. The candidate will work collaboratively in a dynamic environment to drive product awareness and commercial success, ensuring regulatory compliance and measuring campaign performance.

Qualifications

• 5–10+ years of experience in B2B marketing, ideally in SaaS or enterprise technology.
• Proven experience leading country or regional GTM initiatives, including product launches.
• Strong background partnering with Sales and Customer Success in revenue-aligned roles.
• Fluent in French or German plus strong English.
• Comfortable operating in a matrixed, international environment with multiple stakeholders.
• Highly organised. Execution-focused, able to move quickly without losing attention to detail.
• Data-driven mindset, with experience tracking and reporting on campaign performance.

Responsibilities

• Own the country go-to-market strategy for LinkedIn Hiring Assistant in France or Germany.
• Translate global product positioning into locally relevant narratives, campaigns, and programs.
• Build and execute multi-channel, multi-touch marketing programs.
• Partner closely with Field Marketing, Sales Leadership, Customer Success, and Product Marketing.
• Activate local influencer and channel partner marketing strategies.
• Ensure regional compliance and regulatory alignment.
• Measure and report on pipeline impact, adoption, usage, and ROI.
• Act as the go-to evangelist for LinkedIn Hiring Assistant in your market.

Job description

LinkedIn was built to help professionals achieve more in their careers. Today, our Talent Solutions business is one of LinkedIn’s largest and fastest-growing segments globally — and we’re launching a new product that will redefine how companies hire at scale.

We’re looking for a Senior Country GTM Marketing Manager to own the end-to-end launch of LinkedIn Hiring Assistant for the French and German markets. This is a high-impact role at the intersection of product, marketing, and revenue, with real ownership, visibility, and measurable business outcomes.

You’ll be the in-market launch lead — translating global strategy into locally resonant programs, partnering closely with Sales, Product Marketing, Customer Success, and Field Marketing to drive awareness, adoption, and commercial impact.

If you enjoy turning strategy into action, influencing cross-functional teams, and seeing your work directly move the business, this role is for you.

What you’ll do

• Own the country go-to-market strategy for LinkedIn Hiring Assistant in France or Germany, from launch planning through scaled execution
• Translate global product positioning into locally relevant narratives, campaigns, and programs
• Build and execute multi-channel, multi-touch marketing programs that drive awareness, consideration, adoption, and advocacy
• Partner closely with Field Marketing, Sales Leadership, Customer Success, and Product Marketing to align on priorities and revenue goals
• Activate local influencer and channel partner marketing strategies
• Ensure regional compliance and regulatory alignment, working with Legal and GTM Enablement teams
• Measure and report on pipeline impact, adoption, usage, and ROI, sharing insights with senior regional and global stakeholders
• Act as the go-to evangelist for LinkedIn Hiring Assistant in your market

What we’re looking for

• 5–10+ years of experience in B2B marketing, ideally in SaaS or enterprise technology
• Proven experience leading country or regional GTM initiatives, including product launches
• Strong background partnering with Sales and Customer Success in revenue-aligned roles
• French or German plus strong English
• Comfortable operating in a matrixed, international environment with multiple stakeholders
• Highly organised, execution-focused, and able to move quickly without losing attention to detail
• Data-driven mindset, with experience tracking and reporting on campaign performance

Nice to have

• Experience in HR tech, recruiting, or talent solutions
• Enterprise customer marketing experience
• Event, webinar, or field marketing background
• Enjoys combining strategic thinking with hands-on delivery

This is more than a campaign role — it’s true country ownership with visible business impact.