Senior Brand Manager

Richmond Marketing; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Richmond Marketing is seeking a Senior Brand Manager for the Spirits & Mixers portfolio to grow the brand across Ireland and Northern Ireland. You will develop local brand strategy, build equity and drive volume within budgets, influencing sales and marketing teams.

You will lead a small team and collaborate with global brand principals to ensure consistent brand execution and impactful activations. A strong track record in FMCG branding is essential.

Qualifications

• 3-5 years brand management/consumer marketing/trade marketing experience.
• Commercially astute with budget management experience.
• Analytical and strategic problem-solving abilities.
• Strong passion for building brands.

Responsibilities

• Liaise with global brand principles and implement local brand strategy in Ireland and Northern Ireland.
• Plan and evaluate brand and trade activation, supporting Sales with insights and decks.
• Manage the brand budget and deliver activities within agreed spend to meet volume targets.
• Track distribution, rate of sale, and campaign effectiveness; report performance monthly and quarterly.
• Align strategies with brand plans to drive consumer and trade engagement.
• Oversee PR, events and media agencies with clear briefs and reviews.
• Coach and support one Assistant Brand Manager and one Brand Activation Manager.
• Identify growth opportunities and key trends in Spirits category; support strategic projects.
• Perform any other duties appropriate for the role.

Skills

Brand management

Budget management

Analytical thinking

Strategic thinking

Passion for building brands

Job description

Senior Brand Manager – Spirits & Mixers Portfolio

REPORTS TO: Marketing Manager – Spirits & Mixers

DIRECT REPORTS: None

ABOUT RICHMOND

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

JOB DESCRIPTION

Working with the brand principles, the Senior Brand Manager will be responsible for growing the Spirits & Mixers Portfolio. They will be responsible for building the brand strategy for the Irish and Northern Irish markets, building brand equity, and delivering volume targets within brand budgets. If you are interested in working on an exciting portfolio of brands, this is the role for you!

KEY RESPONSIBILITIES

• Manage relationships and liaising with global brand principles and implement the global brand strategy in a locally relevant way in the Irish and Northern Irish markets. Be the brand guardian for the Spirits & Mixers portfolio, making sure all designs, principles and activations are a true brand fit and targeting the right audiences.
• Plan, coordinate, implement and evaluate brand and trade activation and visibility activities, working closely with the Marketing Manager and Commercial teams. Influence and educate the Sales team on an ongoing basis and develop compelling sales decks with insights and USP’s.
• Manage the brand budget and delivery of all activity within the agreed budget, while achieving volume targets.
• Track all aspects of the brand’s performance (distribution, rate of sale, sales Vs budget, spend Vs budget, SKU performance & opportunities). Be responsible for the monthly and quarterly reports on performance, track brand launches, promotions, and marketing campaigns.
• Ensure all strategies and plans are aligned with brand plans and are driving consumer & trade engagement in the most relevant and meaningful way.
• Effectively manage PR, event management and media agencies through clear briefings, feedback, reviews and updates. Track performance and brand results for all the projects and brand campaigns, using insights to inform future planning.
• Coach, guide and support direct reports: 1x Assistant Brand Manager, 1 x Brand Activation Manager, ensuring all strategies and plans are aligned with brand plans and are driving consumer & trade engagement in the most relevant and meaningful way.
• Identify future growth opportunities and key trends in the Spirits category. Support strategic projects to ensure future success for the portfolio.
• Any other duties and responsibilities appropriate for the role.

KNOWLEDGE, SKILLS AND EXPERIENCE

• An understanding of the FMCG Industry and/or Alcohol Industry desirable.
• 3-5 years brand management/consumer marketing/trade marketing related experience.
• Commercially astute with sound budget management experience.
• Analytical, strategic & ability to problem solve.
• A passion for building brands.