Search Engine Optimization Analyst

Fisher Investments; Dublin; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Healthcare for dependents

28 days annual leave (+ optional extra

Maternity pay

Pension plan

Gym subsidy

Employee assistance

Hybrid work option

Job summary

Fisher Investments Ireland is seeking an SEO Analyst to work in the office and help execute our SEO and reputation management strategy. The role includes reviewing content for alignment with requirements, producing performance reports, and collecting data on FI and competitors' websites.

You will manage projects end-to-end, identify improvements, and mentor junior staff while collaborating with the LCCD group.

Qualifications

• Bachelor's degree or equivalent combination of education and experience
• At least 3 years of digital organic marketing, public relations, or equivalent experience preferred
• Highly developed qualitative and/or quantitative skills required
• Ability to analyze various situations and develop creative solutions
• Excellent verbal and written communication skills

Responsibilities

• Manages a program to ensure the elements are completely and efficiently meeting the business requirements
• Manages all phases of various projects from envisioning through deployment
• Reports on project and program performance to the LCCD group and other management
• Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department
• Coaches, mentors, and motivates junior team members
• Works onsite, under direct supervision, in a team-based and open office environment
• Perform keyword research and competitive analysis
• Prepare dashboards and regular reporting for management
• Coordinate off-page activities like influencer outreach
• Monitor and evaluate search results and performance across the major search channels
• Develops new reports for senior LCCD management
• Maintains specific documentation related to the firm's SEO activities including policies, procedures, test results, and project plans
• Communicates project updates and outcome to stakeholders outside the Reputation Team

Skills

Analytical thinking

Verbal & written communication

Attention to detail

Time management

Adaptability

Education

Bachelor's degree or equivalent

Tools

Screaming Frog

Ahrefs

SEMrush

Moz

HTML/CSS/JS knowledge

Job description

The Opportunity:

The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments' SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors' websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies.

The Day-to-Day:

• Manages a program to ensure the elements are completely and efficiently meeting the business requirements
• Manages all phases of various projects from envisioning through deployment
• Reports on project and program performance to the Legal, Compliance, Communications and Data Protection (LCCD) group and other management
• Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department
• Coaches, mentors, and motivates junior team members
• Works onsite, under direct supervision, in a team-based and open office environment

Additional responsibilities may include:

• Perform keyword research and competitive analysis
• Prepare dashboards and regular reporting for management
• Coordinate off-page activities like influencer outreach
• Monitor and evaluate search results and performance across the major search channels
• Develops new reports for senior LCCD management
• Maintains specific documentation related to the firm's SEO activities including, but not limited to, policies & procedures, test results, and project plans
• Communicates project updates and outcome to stakeholders outside the Reputation Team

Your Qualifications:

• Bachelor's degree or equivalent combination of education and experience required
• At least 3 years of digital organic marketing, public relations, or equivalent experience preferred
• Highly developed qualitative and/or quantitative skills required
• Ability to analyze various situations and develop creative solutions
• Excellent verbal and written communication skills
• High level of attention to detail
• Ability to adapt to changes in a fast paced, team environment
• Ability to prioritize workload and manage time across various tasks
• Proficient in Microsoft Office software
• Proficient with web technologies such as HTML, CSS, JavaScript preferred
• Proficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferred
• Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred

Why Fisher Investments Ireland:

The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that Fisher Investments and Fisher Investments Ireland align with our clients' priorities by using a simple and transparent fee structure and recognised European custodians.

It's the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including:

• 100% paid premiums for our top-tier supplemental healthcare and dental plans for employees and their qualified dependents
• 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 11 paid holidays
• Enhanced maternity pay package with 26 weeks' top up to full base pay for eligible employees
• $10,000* fertility, hormonal health and family-forming benefit
• A retirement pension plan, featuring a 9% company pension contribution of your base pay and an additional company match of up to 5% of base pay
• Monthly gym subsidy of up to €50 per month
• Employee Assistance Program and other emotional wellbeing services
• A collaborative working environment that practices ongoing training, educational support and employee appreciation events
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

*Employees residing outside of the US will be eligible for the $10,000 equivalent in their local currency.

FISHER INVESTMENTS IRELAND IS AN EQUAL OPPORTUNITY EMPLOYER