ROI Assistant Marketing Manager - Seasonal and In store marketing

Boots; Dublin; On-site; EUR 40,000 - 50,000; Full time

Job summary

A leading retail company is seeking an Assistant Marketing Manager to oversee innovative marketing and PR campaigns. The role involves collaboration with cross-functional teams to support seasonal promotions in stores and through digital channels. Ideal candidates will have 2-3 years of experience in marketing or PR, a degree in marketing, and a passion for the retail industry. The position offers a dynamic work environment with a focus on inclusivity and development.

Benefits

Generous Employee Discount

Enhanced Leave Entitlements

Company Pension

Qualifications

• Minimum of 2-3 years marketing or PR experience required, preferably within a health & beauty retail business.
• Preferred knowledge of retail landscape.
• Proven track record of delivering successful marketing campaigns.
• Ability to demonstrate genuine interest in the retail industry.
• A high level of initiative and a clear focus on delivering results.

Responsibilities

• Responsible for planning and execution of innovative marketing and PR campaigns.
• Work closely with teams to maximize opportunities in Ireland.
• Lead the planning of in-store marketing across the entire ROI business.
• Weekly and monthly reporting on all campaigns to share with internal teams.

Skills

Marketing experience

PR experience

Analytical skills

Communication skills

Presentation skills

Ability to make data-driven decisions

Education

Degree in Marketing

Job description

Job Description

Assistant Marketing Manager - Seasonal & In store marketing

Overview of the role

In this fast paced and exciting role, the successful candidate will be responsible for the planning and execution of innovative marketing and PR campaigns to support our Seasonal categories (Christmas, Summer and other commercial seasonal events), along with supporting the in store marketing plan (all promotional materials in stores).

Your Responsibilities

• Role reports to the Marketing Manager for Healthcare & Seasonal
• Working with our media agency to plan and deliver ATL communications in line with campaigns to support the Irish business across Seasonal (Christmas and Summer predominately).
• Working with our PR agency to manage and plan PR campaigns to support the development and growth of the Ireland business and deliver excellent media coverage across the Seasonal campaigns.
• Supporting our Social Media Manager on the content planning for Seasonal campaign support across our social media platforms.
• Working closely with the commercial team to maximise opportunities in Ireland.
• Lead the planning of in store marketing (supporting wider ISM team) across the entire ROI business / all categories, ensuring alignment with business / trading objectives, consistency and accuracy in messaging.
• Working in partnership with the AMM for Health and Pharmacy on total planning, budgeting, prioritisation, and supporting one another as workload requires.
• Weekly and monthly reporting on all campaigns to share with internal teams and stakeholders.
• Working with Boots UK seasonal and ISM teams to maximise opportunities in Ireland and ensure integration and alignment of plans.
• Responsible for managing and implementation of campaigns for our digital channels in conjunction with our media agency and commercial team.

Our Ideal Candidate

Educated to degree level (Marketing degree favourable) with;

• Minimum of 2-3 years marketing or PR experience required, preferably within a health & beauty retail business
• Preferred knowledge of retail landscape
• Proven track record of delivering successful marketing campaigns
• Ability to demonstrate genuine interest in the retail industry
• Excellent analytical, communication and presentation skills
• A highly organised, adaptable and motivated approach
• A high level of initiative and a clear focus on delivering results
• Ability to work well with a number of cross functional, international teams
• Ability to make data driven decisions and recommendations
• Business evaluation/reporting in a timely manner
• Interest and knowledge of Irish Influencers
• Flexibility to travel within Ireland and to UK when required

OUR BENEFITS

• Generous Employee Discount
• Enhanced Leave Entitlements
• Company Pension

We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility).

WHY BOOTS?

We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better. To find out more about life and careers at Boots, click here.

WHAT'S NEXT?

A member of our Resourcing Team will be in touch with you via phone or email to give you an update on your application status and discuss any next steps. If you have not been successful on this occasion, you will be notified by email. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.