Product Marketing Lead - EMEA

Vanta; Dublin; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Salary and equity

Medical, dental, and vision benefits

Parental Leave (16 weeks)

Job summary

Vanta is seeking an experienced Product Marketing Lead for the EMEA region. You will define the GTM strategy, tailor messaging using market insights, and collaborate across marketing, sales, product, and customer success to drive growth.

The role is hybrid with offices in London and Dublin, and a strong emphasis on AI-enabled marketing practices. You will lead product launches, craft region-specific content, and partner with finance, operations, and product to optimize pricing and packaging,

Qualifications

• 7+ years of Product Marketing experience in B2B SaaS.
• Ability to tailor messaging for regional markets (EMEA).
• Strong storytelling, data-driven decision making, and project management.

Responsibilities

• Define and manage GTM strategy for Vanta in EMEA, tailored to regional opportunities.
• Develop messaging and positioning based on market research and customer insights.
• Partner with EMEA growth and product teams to drive campaigns and launches.
• Plan and execute large product launches, enabling sales and customer success, and measure performance.
• Create compelling content for each stage of the customer journey, from blogs to sales collateral.
• Analyze customer data and competitive landscape to influence product strategy and roadmaps.
• Collaborate with EMEA team to align demand gen, sales, and customer success objectives.
• Refine pricing and packaging based on market insights and cross-functional input.

Skills

GTM strategy

B2B SaaS

Market research

Cross-functional collaboration

Job description

At Vanta, our mission is to help businesses earn and prove trust.We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people.

As the EMEA Product Marketing lead, you will be responsible for bringing Vanta’s story to the EMEA audience to help us drive sustainable growth in the market. You’ll craft compelling messaging that’s tailored to the region, based on insights from buyer and market research. You’ll lead product launches to help amplify Vanta’s presence in the region, and partner closely with our product management team to identify growth opportunities for us to continue building our product. Finally, you’ll partner closely with our GTM organisation to expand Vanta’s footprint and accelerate our growth.

What you’ll do as a Product Marketing Lead at Vanta:

• Define and manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to the unique opportunities across the EMEA region

• Develop tailored messaging and positioning for EMEA based on market research and customer insights

• Partner with our EMEA growth team on the development and execution of targeted marketing campaigns, including tailored messaging and content that effectively engage local audiences and drive business objectives

• Plan and execute large product launches (including GTM enablement of sales and customer success), report back on performance, and optimize our launch processes for scale

• Author compelling content for each stage of the customer journey, from blog posts to sales collateral

• Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall EMEA marketing strategy

• Partner closely with the EMEA team at Vanta – including demand gen, sales, customer success, and product—to help achieve our objectives in the market

• Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success

• Be a strong customer champion, creative marketer, and problem solver

How to be successful in this role:

• Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS

• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience

• Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users

• Find delight in understanding how things work and then explaining your newfound knowledge to others

• Must be based on London or Dublin, this role will be hybrid in-office

• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

What you can expect as a Vanta’n:

• Industry-competitive salary and equity

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks paid Parental Leave for all new parents

• Health & wellness stipend

• Remote workspace, internet, and mobile phone stipend

• Commuter benefits, including bike to work scheme and tax commuter ticket scheme

• Pension matching

• 25 days of Annual Leave per year

• 11 company-paid holidaysVirtual team building activities, lunch and learns, and other company-wide events!

• Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney

#LI-hybrid

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation.Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.