People and Branding Specialist

HEALTHPLUS LIMITED; Oranmore; On-site; EUR 40,000 - 60,000; Full time

Job summary

A healthcare brand in Connacht is seeking an experienced People and Branding Specialist to design and implement HR and marketing strategies. This role focuses on strengthening the brand as an employer of choice, leading recruitment initiatives for pharmacy staff, and developing professional development programmes. You will collaborate with healthcare teams to create campaigns that highlight in-pharmacy services, utilizing workforce analytics to align staffing strategies with market demands. Strong knowledge of HR practices and healthcare marketing is essential.

Qualifications

• Deep understanding of HR best practices, employment law, and compliance in Ireland.
• Knowledge of pharmacy workforce dynamics and recruitment challenges.
• Understanding of patient-facing healthcare marketing.

Responsibilities

• Design and implement HR and marketing strategies that enhance employer brand.
• Lead recruitment and retention initiatives for pharmacy staff.
• Develop staff engagement and professional development programmes.
• Co-create marketing campaigns for in-pharmacy services.
• Build partnerships with educational and community organizations.
• Analyse workforce data to adapt staffing to market trends.

Skills

HR best practices

Pharmacy and healthcare dynamics

Patient-facing healthcare marketing

Diversity, equity and inclusion (DEI)

Digital platforms for HR and marketing

Job description

Walsh’s Pharmacy, Unit 1/2, Oran Town Centre, Station Road, Oranmore, Co. Galway, H91 XF51

People and Branding Specialist

Application Details

In order to work in Ireland a non‑EEA national, unless they are exempted, must hold a valid employment permit. Please review the eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Description

Designing and implementing HR and marketing strategies that strengthen Walsh’s Pharmacy’s position as both an employer of choice and a trusted healthcare brand. Leading recruitment and retention initiatives for pharmacists, pharmacy technicians, and support staff, using employer branding campaigns to attract high‑quality candidates. Developing staff engagement and professional development programmes that improve patient service quality and reinforce brand reputation. Collaborating with pharmacists and healthcare teams to create marketing campaigns that highlight in‑pharmacy services such as vaccinations, health checks, and wellness clinics. Building strategic partnerships with pharmacy schools, healthcare training institutes and community groups to secure talent pipelines and boost brand visibility. Using workforce analytics and market insights to align staffing strategies with seasonal healthcare trends and patient demand.

Key Responsibilities

• Design and implement HR and marketing strategies that enhance employer brand.
• Lead recruitment and retention initiatives for pharmacy staff.
• Develop staff engagement and professional development programmes.
• Co‑create marketing campaigns for in‑pharmacy services.
• Build partnerships with educational and community organisations.
• Analyse workforce data to adapt staffing to market trends.

Key Qualifications

• Deep understanding of HR best practices, employment law and compliance in Ireland.
• Knowledge of pharmacy and healthcare workforce dynamics, including pharmacist/technician recruitment challenges.
• Understanding of patient‑facing healthcare marketing and community engagement.
• Familiarity with diversity, equity and inclusion (DEI) frameworks.
• Knowledge of digital platforms and tools for HR systems, employer branding and marketing campaigns.

Career Level

Experienced [Non‑Managerial]

Application Method

Please apply to this vacancy online. For further information, contact your local Employment Personal Advisor or use the online application portal.