Paid Social Campaign Lead (Meta) – Performance & Growth

The People Group; Dublin; On-site; EUR 52,000 - 76,000; Full time

Job summary

The People Group in Dublin is hiring a Paid Social Account Manager to own hands-on campaigns across Meta, lead generation and e-commerce. You will build, launch and optimise campaigns, manage budgets and audiences, test creative ideas and report performance back to clients.

This is an individual-contributor role with ownership and opportunities to grow as the agency expands. You’ll work closely with the performance team and clients, troubleshoot tracking issues, and contribute to quarterly

Qualifications

• 3+ years’ hands-on paid social experience.
• Strong working knowledge of Meta Ads Manager.
• Good understanding of campaign structure, audience segmentation and creative testing.
• Experience analysing performance and identifying what is driving results.
• Comfortable across both lead generation and e-commerce campaigns.

Responsibilities

• Build, launch and optimise paid social campaigns, primarily across Meta.
• Manage budgets, audiences, creative testing and campaign performance.
• Analyse results across CPA, ROAS, conversions and lead quality.
• Troubleshoot tracking, platform and campaign issues.
• Manage 4–6 client accounts with budgets ranging from a few thousand to €50k+ per month.
• Contribute to reporting and communicate performance and recommendations directly to clients.

Skills

Paid social

Meta Ads Manager

Campaign analysis

Lead generation

E-commerce

LinkedIn Ads

GA4/GTM/TikTok

Agency experience

Job description

The People Group in Dublin is hiring a Paid Social Account Manager to own hands-on campaigns across Meta, lead generation and e-commerce. You will build, launch and optimise campaigns, manage budgets and audiences, test creative ideas and report performance back to clients.

This is an individual-contributor role with ownership and opportunities to grow as the agency expands. You’ll work closely with the performance team and clients, troubleshoot tracking issues, and contribute to quarterly