Marketing Lead ( 12 Months Agency Contract )

1100 Mylan Pharmaceuticals Inc.; Dublin; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Inclusive work environment

Career development opportunities

Job summary

Viatris in Ireland is seeking a Marketing Lead to drive the strategic and tactical marketing plans for iconic brands and new products. You will create compelling marketing materials, ensure effective channel distribution and lead customer journeys and engagement programs.

You will manage KPIs, monitor ROI and lead the marketing team to deliver business priorities across multiple therapeutic areas in a regulated environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or Life Sciences.
• Minimum 5 years’ marketing experience in the pharmaceutical industry.
• Strong leadership, communication and networking skills.
• Experience managing multiple products across therapeutic areas.
• Strong knowledge of marketing strategies and measurement.

Responsibilities

• Deliver strategic future vision for Viatris brands in the Irish market.
• Launch new products in Ireland with strategic and tactical plans.
• Create marketing materials and ensure channel distribution.
• Implement customer journeys and engagement programmes.
• Lead KPIs, evaluate campaigns and ROI; supervise marketing team.

Skills

Leadership

Communication

Networking

Marketing strategy

Project management

Performance measurement

Education

Bachelor’s degree in Marketing/Business Administration/Life Sciences

Job description

Mylan IRE Healthcare Limited Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment. For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Role & What You Will Be Doing Every day

every day, we rise to the challenge to make a difference and here’s how the Marketing Lead role will make an impact: Deliver on the strategic future vision of Viatris, for our iconic brands Successfully launch new products in the Irish market, leading strategic and tactical marketing plans. Create exceptional marketing materials, ensuring effective channel distribution of marketing activities. Create & implement relevant and personalized customer journeys, customer engagement programmes and strategic brand plans. Assign and monitor relevant KPIs, measure campaign/marketing activity performance & return on investment. Lead the marketing team effectively, establishing clear roles and responsibilities and drive focus on business priorities. Through marketing function, lead educational and commercially driven HCP meetings / interactions. Act as subject matter expert for brands across a range of therapeutic areas. Act as point of contact for Ireland marketing (all therapy areas) for global brand team requests and general liaison. Oversight of annual marketing budget & budget forecasts Lead marketing training for KAM teams; new product launch, refresher training etc. Work with marketing leadership & other relevant functions to execute marketing tactics to strategic corporate & business unit objectives and goals. Strong cross-functional and cross-country collaborator. Report on marketing activities at a local and regional level, as applicable. Lead approval of all marketing materials for all content created by marketing department and align with medical and regulatory colleagues for compliance. Ensure strict adherence to internal and external legislation and policies, (both self and team) to ensure compliance.

About Your Skills & Experience

For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences: Experience bachelor’s degree in Marketing, Business Administration or Life Sciences. Minimum of 5 years' marketing experience with proven track record of success in a marketing management role within the pharmaceutical industry. Excellent leadership, communication, and networking skills. Experience managing numerous products over several different therapeutic areas. Experience & knowledge of healthcare landscape in primary and secondary care Exceptional knowledge of marketing strategies, concepts, and practices. Strong project management and performance measurement skills.

Diversity & Inclusion at Viatris

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion

Sustainability at Viatris

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility

• At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatis is an Equal Opportunity Employer.

Viatis is a global healthcare company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer. By integrating the strengths of these two companies, including our global workforce, we aim to deliver increased access to affordable, quality medicines for patients worldwide, regardless of geography or circumstance. We believe in healthcare as it should be – empowering people worldwide to live healthier at every stage of life. Because of our unwavering belief that better access leads to better health, we leverage our best-in-class manufacturing and scientific expertise and proven commercial capabilities to bring quality medicines to patients when and where they need them.