Marketing Executive

Primeline Group; Leinster; On-site; EUR 45,000 - 60,000; Full time

Job summary

A leading marketing firm in Ireland seeks a Marketing Executive who will drive marketing strategies and execution across various channels. Responsibilities include managing digital content, overseeing campaign operations, and ensuring effective cross-functional collaboration. The ideal candidate will possess strong skills in digital marketing and strategic thinking to enhance brand visibility and efficiency. Competitive compensation and opportunities for growth are offered.

Qualifications

• Experience in managing digital content and social media campaigns.
• Strong understanding of marketing best practices.
• Excellent communication and collaboration skills.

Responsibilities

• Coordinate day-to-day marketing activities across brands.
• Manage digital content and social media presence.
• Monitor and report on marketing performance.

Skills

Strategic thinking

Digital content creation

Campaign management

SEO and analytics

Cross-functional collaboration

Tools

SharePoint

Canva

Job description

The Marketing Executive will play a pivotal role in driving the marketing agenda within Johnson Bros. The role combines strategic thinking with hands‑on delivery across brand, digital, and communication channels - supporting both long‑term brand development and day‑to‑day marketing execution. The successful candidate will also take a lead in reviewing and improving marketing processes, identifying smarter ways of working, and recommending tools or systems that enhance efficiency, visibility, and collaboration.

WHAT WILL YOUR DAY-TO-DAY LOOK LIKE?

Brand & Account Management

• Coordinate day‑to‑day activity across multiple brand and account partners.
• Support campaign planning, activation, and post‑campaign review.
• Manage promotional materials, merchandise, and digital assets.
• Lead campaign development across seasonal and long‑term marketing plans.
• Ensure billing and administrative closure for all campaigns and activities.

Digital & Social Media

• Lead the planning, creation, and scheduling of digital content across all company brands including both video and graphic design.
• Oversee both organic and paid social media activity, ensuring consistent tone of voice and brand alignment.
• Manage access, assets, and templates used across platforms.
• Implement and maintain a structured content calendar for Primeline, JB, and associated brands.

Websites & Online Presence

• Support website content management, analytics, and optimisation across company sites.
• Oversee SEO, readability, and tone of voice consistency.
• Maintain and update news, brand, and product pages.
• Support the integration of PR and brand activity within the web ecosystem.

Purchase Orders (POs)

• Ensure all POs are created, tracked, and closed efficiently.
• Maintain oversight of spend and ensure alignment with budgets and approvals.

Files & Asset Management

• Maintain a clear and organised file structure across all shared systems (e.g. SharePoint, Canva, or internal drives).
• Manage access to image, video, logo, and design libraries.
• Identify assets due for update and coordinate version control.

Performance Tracking & Insights

• Monitor campaign and brand performance across digital, PR, and internal channels.
• Develop regular reports to measure success and inform strategic planning.

Cross-Functional Collaboration

• Work closely with sales, insights, and field teams to ensure marketing initiatives align with commercial objectives.
• Foster collaboration across JB to enhance communication, efficiency, and shared understanding.

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