Marketing Communications Executive

Cornmarket Group Financial Services Ltd.; Dublin; Hybrid; EUR 42,000 - 62,000; Full time

Benefits offered by this job

Flexible working from home

Professional development

Generous annual leave

Flexi leave

Life leave

Pension contributions

Health insurance

Working abroad policy

Family leave

Bonus or commission

Income protection

Life cover

Discounts on financial products

Excellent health & wellbeing programme

Wellness Wednesdays

Job summary

Cornmarket Group Financial Services Ltd. is seeking a Marketing Communications Executive - Life & Pensions to join our Marketing Team in Ireland.

You will drive acquisition campaigns across financial planning, salary protection, mortgage protection, life insurance and retirement services to boost inbound calls and online engagement. You’ll develop content, manage calendars, monitor campaign performance and collaborate with internal teams and external agencies to ensure consistent branding and

Qualifications

• 3+ years in a fast-paced marketing environment.
• Experience managing budgets.
• Experience managing and optimising BTL and digital marketing campaigns.

Responsibilities

• Deliver high performing acquisition marketing campaigns for Life & Pensions products.
• Manage and implement all aspects of the marketing programme including advertising and digital marketing.
• Develop content themes, manage content calendar and work with agencies/designers.

Skills

Marketing experience

Budget mgmt

Digital marketing

Content marketing

Education

Marketing or Business degree

Job description

Who We Are

At Cornmarket, we look after the financial wellbeing of public servants and their families. We’ve been focused on public sector employees for over 50 years, learning how to bring our clients the best financial services – from car, home, health and life insurance, to income protection, retirement planning and beyond.

Role Purpose

We are looking for a Marketing Communications Executive -Life & Pensions to join our Marketing Team.

As a team, we’re a lovely bunch. We work together and share ideas, skills and opinions. You’ll get exposure to all areas of the business from Marketing to Sales, Operations and Compliance. There’s lots to learn but space to create great impact. If you’re passionate about your job, you’ll fit right in.

The purpose of this role is to deliver high performing acquisition marketing campaigns that deliver strong levels of engagement with customers and potential customers.

The role holder will be responsible for the day-to-day execution of the marketing strategy for our Financial Planning Service, Salary Protection, Mortgage Protection, Life Insurance and retirement planning Service to drive inbound calls, online interactions and high levels of brand visibility to the target audiences.

Accountabilities of the Role

• Manage and implement all aspects of the marketing programme for our Financial Planning Service, Salary Protection, Mortgage Protection, Life Insurance and retirement planning Service, including advertising, below the line communications, promotions, events and digital marketing (social media, content, display, PPC).

• The successful candidate will be the ‘go to’ marketing person for these products and will develop an in-depth knowledge of the products and category in order to deliver effective marketing campaigns and initiatives.

• Proactively identify best practice marketing campaigns to drive cross-sell and up-sell opportunities.

• Assist with the development of content themes, manage content calendar and work with external agency and internal designers to produce engaging content.

• Analyse and continually monitor performance of campaigns to drive a cycle of fine tuning and testing for optimum performance.

• Identify new marketing initiatives to drive responses, sales and increase the lead pool.

• Increase the visibility of our brand through targeted campaigns.

• Ensure all communications throughout the lifecycle of the customer are developed with the customer experience in mind.

• Deliver a suite of customer facing collateral (print and digital) for each point along the customer journey.

• Support the field sales team by providing sales material, such as presentations, collateral, video content.

• Distil complex product information into communications that are easily understood by and relevant for the customer.

• Work with web development and internal digital specialist to update website content as required.

• Develop a promotional marketing kit (brochures, posters, exhibition stands).

• Ensure a consistent representation of our brand across all touchpoints.

• Develop and maintain effective relationships with external suppliers to ensure that work is carried out to a high standard, on time and within budget.

• Work closely with internal stakeholders to drive the strategic agenda for the Life business.

• Monitor the market for industry trends and competitor activity.

• Manage marketing budgets and ensure all activity is delivered within budget.

Skills, Experience and Knowledge Required

• 3+ years in a fast-paced marketing environment.

• Degree in marketing or business.

• Experience managing budgets.

• Experience managing and optimising BTL and digital marketing campaigns.

Behavioural Competencies Required

• Motivated, flexible and can-do attitude.

• Strong communication and relationship-building skills.

• Ability to stay calm under pressure and manage multiple projects simultaneously to tight deadlines.

• Resilient and hard-working.

• Team-player.

• Innovative and creative

• Ability to manage multiple projects simultaneously to tight deadlines.

What We Can Offer You

• Flexible working from home options

• Significant investments in professional development

• Annual leave that increases based on service, plus two additional company days

• Flexi leave (option to take additional annual leave)

• Life leave

• Attractive pension contribution rates

• Health insurance or wellness subsidy

• Working abroad policy

• Fully paid family leave types (maternity/paternity/surrogacy)

• Performance based bonus or commission

• Income protection

• Life cover

• Discounts on financial products

• Excellent health & wellbeing programme

• Wellness Wednesdays

Equal Opportunities & Data Privacy Notice

Cornmarket is committed to building an inclusive workplace environment. We’re proud to be an equal opportunity employer, striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age, disability, ethnic background, family status, gender identify or expression, marital status, membership of the Traveller Community, national origin, race, religion, sexual orientation.

We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact our Talent Acquisition Team.