Marketing Analytics Lead – Media Measurement & Optimization

Google Inc.; Dublin; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading tech company in Dublin is seeking a Senior Marketing Analyst to drive key measurement and analytics programs. The successful candidate will utilize advanced analytics skills to develop effective marketing strategies and provide actionable insights. This role demands a strong quantitative background, with a focus on using data to optimize media campaigns and assess their impact. An ideal candidate will have at least a Master's degree in a quantitative field and several years of relevant experience.

Qualifications

• 4 years of experience using analytics to solve product or business problems.
• Experience in statistical modeling and advanced measurement techniques.
• Strong knowledge of market research principles.

Responsibilities

• Develop solutions for marketing issues using data analytics.
• Build measurement plans and analyze campaign results.
• Develop processes to ensure stakeholder alignment.

Skills

Analytical skills

Experience with Python

Experience with R

Statistical analysis

Coding (SQL)

Education

Master's degree in a quantitative discipline

Bachelor's degree in a quantitative field

Job description

A leading tech company in Dublin is seeking a Senior Marketing Analyst to drive key measurement and analytics programs. The successful candidate will utilize advanced analytics skills to develop effective marketing strategies and provide actionable insights. This role demands a strong quantitative background, with a focus on using data to optimize media campaigns and assess their impact. An ideal candidate will have at least a Master's degree in a quantitative field and several years of relevant experience.