GTM Marketing Lead, Hiring Assistant — France & Germany

Cpl Healthcare; Dublin; On-site; EUR 80,000 - 120,000; Full time

Job summary

A global tech firm is seeking a Senior Country GTM Marketing Manager to lead the market launch for LinkedIn Hiring Assistant in France or Germany. This role requires 5–10+ years in B2B marketing with a strong background in SaaS or enterprise tech, fluent in French or German, and is focused on building and executing localized marketing strategies. The candidate will work collaboratively in a dynamic environment to drive product awareness and commercial success, ensuring regulatory compliance and measuring campaign performance.

Qualifications

• 5–10+ years of experience in B2B marketing, ideally in SaaS or enterprise technology.
• Proven experience leading country or regional GTM initiatives, including product launches.
• Strong background partnering with Sales and Customer Success in revenue-aligned roles.
• Fluent in French or German plus strong English.
• Comfortable operating in a matrixed, international environment with multiple stakeholders.
• Highly organised. Execution-focused, able to move quickly without losing attention to detail.
• Data-driven mindset, with experience tracking and reporting on campaign performance.

Responsibilities

• Own the country go-to-market strategy for LinkedIn Hiring Assistant in France or Germany.
• Translate global product positioning into locally relevant narratives, campaigns, and programs.
• Build and execute multi-channel, multi-touch marketing programs.
• Partner closely with Field Marketing, Sales Leadership, Customer Success, and Product Marketing.
• Activate local influencer and channel partner marketing strategies.
• Ensure regional compliance and regulatory alignment.
• Measure and report on pipeline impact, adoption, usage, and ROI.
• Act as the go-to evangelist for LinkedIn Hiring Assistant in your market.

Job description

A global tech firm is seeking a Senior Country GTM Marketing Manager to lead the market launch for LinkedIn Hiring Assistant in France or Germany. This role requires 5–10+ years in B2B marketing with a strong background in SaaS or enterprise tech, fluent in French or German, and is focused on building and executing localized marketing strategies. The candidate will work collaboratively in a dynamic environment to drive product awareness and commercial success, ensuring regulatory compliance and measuring campaign performance.