Growth-Oriented User Acquisition Manager

Air Apps; Dublin; On-site; EUR 45,000 - 75,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package for meals,

Childcare support

Air Conference

Pension Fund

Urban Sports Club membership

Meals 100% free at the hub

Job summary

Air Apps is seeking a User Acquisition Manager (Performance Marketing) to lead multi-channel growth efforts from our Lisbon office. You will optimize spend across paid search, social, display, influencer activities, and referrals, coordinating with cross-functional teams to align campaigns with product launches and seasonal promotions.

The role emphasizes data-driven decision making, ROI optimization, and ongoing experimentation to drive scalable user growth while supporting relocation as needed.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Approximately 4+ years of experience managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta Ads, TikTok Ads) and analytics tools (Google Analytics, Adjust, Amplitude).
• Strong analytical, strategic thinking, and communication skills.

Responsibilities

• Develop and execute multi-channel user acquisition strategies (paid search, paid social, display ads, influencer marketing, referrals).
• Set up, monitor, and optimize advertising campaigns for ROI, managing budgets and bids.
• Track key metrics (CPI, CPA, LTV) using analytics tools and provide insights to stakeholders.
• Continuously test new channels, creatives, and messaging to drive incremental growth.
• Collaborate with Product, Analytics, and Creative teams to align acquisition with launches and promotions.

Skills

Analytical thinking

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing or Business

Tools

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

A/B testing

Job description

Air Apps is seeking a User Acquisition Manager (Performance Marketing) to lead multi-channel growth efforts from our Lisbon office. You will optimize spend across paid search, social, display, influencer activities, and referrals, coordinating with cross-functional teams to align campaigns with product launches and seasonal promotions.

The role emphasizes data-driven decision making, ROI optimization, and ongoing experimentation to drive scalable user growth while supporting relocation as needed.