Global Brand Manager - Whiskey

Principle HR; Dublin; On-site; EUR 80,000 - 100,000; Full time

Job summary

A leading global premium spirits company in Dublin seeks a Global Brand Manager for its flagship Irish whiskey brand. The ideal candidate will have over 4 years of international brand management experience, strong strategic planning capabilities, and a proven track record of building premium brands across multiple markets. This high-visibility role demands creativity combined with commercial discipline, aiming for impactful execution and brand growth. You'll be instrumental in translating strategy into world-class execution within a defined brand framework.

Qualifications

• 4+ years' international brand management experience within whiskey or premium spirits.
• Strong track record in building brands across multiple markets.
• Deep understanding of P&L, A&P investment, and ROI.

Responsibilities

• Own global brand programmes, translating strategy into world-class execution.
• Influence decision-making in senior rooms and collaborate with distributors and agencies.
• Deliver results through strong strategic planning and follow-through.

Skills

International brand management experience

Strategic planning

P&L understanding

Creative ambition with commercial discipline

Job description

Global Brand Manager - Premium Irish Whiskey (International)

A global premium spirits business is entering a pivotal year for one of its flagship Irish whiskey brands.

Following a complete brand overhaul and a clearly defined long-term brand strategy, the focus now shifts from reinvention to execution, commercial delivery and scale. This role sits at the centre of that ambition.

We are seeking a senior, internationally experienced brand marketer with the credibility, commercial instinct and leadership presence to drive growth across multiple regions.

The role

You will own global brand programmes across EMEA, APAC and GTR, translating strategy into world-class execution across communications, advocacy, conversion, design and activation. Product innovation is not the agenda - brand building, clarity and consistency are.

This is a role for a marketer who can sit comfortably between creativity and commercial reality.

What matters most

• 4+ years' international brand management experience within whiskey (strong preference) or premium spirits

• Proven track record building brands across multiple markets and distributors

• Deep understanding of P&L, A&P investment, pricing, margin mix, volume drivers and ROI

• Confident working with balance sheets, business cases and financial trade-offs

• Experience partnering with distributors, agencies and in-market teams to deliver results

• Strong strategic planning capability - not just ideas, but follow-through and delivery

• A clear leadership voice: able to influence, challenge and bring others with you

How you'll stand out

• You are a proper marketer - not just a campaign manager

• You balance creative ambition with commercial discipline

• You understand how brands grow in the real world: distribution, capacity, pricing and execution

• You are decisive, articulate and comfortable being heard in senior rooms

This is a high-visibility global role with real accountability, significant scale and a brand entering a defining chapter.

If you have built premium spirits brands internationally and want to be judged on impact, not activity, this is worth a conversation.