General Manager

Avoca Ireland; Ashford; On-site; EUR 100,000 - 140,000; Full time

Benefits offered by this job

Pension Scheme

Continuous Professional Development

Employee Assistance Programme

Team Member Discount

Subsidised Meals

Family Friendly Policies

Life Assurance Benefit

Cycle to Work Scheme

Health & Wellness Programmes

Employee Referral Programme

Job summary

Avoca Mount Usher in Wicklow is seeking a General Manager to take full ownership of the Mount Usher site. You will lead all business areas including Retail, Food Hall, Café, Restaurant, Garden Centre, and concessions, driving commercial performance and a memorable Avoca customer experience.

Join a historic Irish brand known for creativity and quality, and lead a multi-disciplinary team through peak trading periods with strong leadership and effective reporting.

Qualifications

• Proven senior leadership experience with responsibility for people, commercial performance, and operations.
• Strong leadership and the ability to build capable, accountable management teams.
• Sound commercial judgement and confidence understanding P&L performance.
• A visible, hands‑on style and the ability to lead a complex customer‑focused operation.
• Strong planning, communication, problem‑solving, and decision‑making skills.
• Adaptability and confidence leading change in an evolving business.
• Relevant sector experience or qualifications are welcome but not essential where strong experience and capability are demonstrated.

Responsibilities

• Lead the entire site with visible, hands-on ownership and clear accountability.
• Own the site P&L, budget, forecasts and delivery of revenue, margin, Labour, cost, and profitability targets.
• Build a capable management team, manage performance, and develop succession plans.
• Deliver high customer experience, Avoca brand, and site presentation standards.
• Ensure strong safety, compliance, audit, stock, waste, and loss controls.
• Understand performance drivers and act when results are off plan.
• Create practical routines, controls, and local reporting where systems are limited.
• Identify local commercial opportunities and continuously improve site operations.
• Work with the Regional Manager and Support Office while retaining ownership of site delivery.
• Lead all departments as one business and plan effectively for peak trading and seasonal activity.

Skills

Senior leadership

People management

Commercial performance

Operations leadership

P&L understanding

Strategic planning

Decision making

Change leadership

Job description

General Manager - Avoca Mount Usher

Lead the whole site. Build the team. Drive the business.

THE OPPORTUNITY

A senior, hands-on role with full accountability for the commercial, operational, people and customer performance of an Avoca site.

About Avoca

Established in 1723, Avoca has grown from a historic weaving mill in County Wicklow into one of Ireland's most distinctive and best-loved lifestyle brands.

Creativity, craftsmanship and quality remain at the heart of Avoca. Across our locations, Avoca brings together retail, food, hospitality, and memorable customer experiences.

About The Role

We are looking for an experienced General Manager to take full ownership of the Avoca, Mount Usher site.

You will lead all business areas operating within the location, which may include Retail, Food Hall, Cafe, Restaurant, Garden Centre, and Concessions.

Working through the Site Management Team, you will drive commercial performance, develop people, protect standards, and deliver a memorable Avoca customer experience.

What You'll Do

• Lead the entire site with visible, hands-on ownership and clear accountability.
• Own the site P&L, budget, forecasts and delivery of revenue, margin, Labour, cost, and profitability targets.
• Build a capable management team, manage performance, and develop succession plans.
• Deliver high customer experience, Avoca brand, and site presentation standards.
• Ensure strong safety, compliance, audit, stock, waste, and loss controls.
• Understand performance drivers and act when results are off plan.
• Create practical routines, controls, and local reporting where systems are limited.
• Identify local commercial opportunities and continuously improve site operations.
• Work with the Regional Manager and Support Office while retaining ownership of site delivery.
• Lead all departments as one business and plan effectively for peak trading and seasonal activity.

What You'll Bring

• Proven senior leadership experience with responsibility for people, commercial performance, and operations.
• Strong leadership and the ability to build capable, accountable management teams.
• Sound commercial judgement and confidence understanding P&L performance.
• A visible, hands‑on style and the ability to lead a complex customer‑focused operation.
• Strong planning, communication, problem‑solving, and decision‑making skills.
• Adaptability and confidence leading change in an evolving business.
• Relevant sector experience or qualifications are welcome but not essential where strong experience and capability are demonstrated.

Why Join Avoca?

• Pension Scheme
• Continuous Professional Development
• Employee Assistance Programme
• Team Member Discount
• Subsidised Meals
• Family Friendly Policies
• Life Assurance Benefit
• Cycle to Work Scheme
• Health & Wellness Programmes
• Employee Referral Programme

AVOCA IS AN EQUAL OPPORTUNITIES EMPLOYER