Festival Marketing Lead - Audience Growth & Brand Campaigns

Performing Arts Forum; Dublin; On-site; EUR 50,000 - 75,000; Part time

Job summary

Dublin International Film Festival is seeking a Marketing Manager to lead the marketing plan for the 2027 festival, taking charge of audience development, campaigns, and partnerships. Based in Dublin, the role reports to the Head of Commercial & Marketing and will run February 18–28, 2027, with responsibility for budget, branding, and post‑event analysis.

You will coordinate DIFF TV content, festival brochure production, city‑wide promotions, and online ticketing experiences to maximise

Responsibilities

• With the Head of Commercial & Marketing, deliver the existing marketing strategy for the annual festival and drive ticket sales.
• Develop integrated campaigns with sponsors to maximise value and commercial objectives.
• Coordinate with the Press team to align marketing and publicity efforts.
• Manage the annual marketing budget with regular reporting on spend and ROI.
• Provide post‑event reporting including post‑campaign analysis and audience development.
• Increase paid admissions for festival events including the Industry & Public Events programme.
• Improve online ticket buying UX with the Box Office and festival website teams.
• Promote the festival, call to action for ticket sales, and implement the marketing strategy.
• Ensure all ticketing information is communicated to staff and updated in policies.
• Deliver the audience development plan in collaboration with the Festival Director and marketing teams.
• Prioritise reaching new communities, older people, and younger audiences as per DIFF’s strategy.
• Lead planning and production of the Festival Brochure for the 2027 launch in January.
• Ensure maximum exposure of the festival branding alongside sponsors and partners.
• Manage distribution of all festival marketing materials and assets.
• Lead relationships with third‑party suppliers (print, design, branding, etc.).
• Implement media deals to maximise national and international promotion.
• Develop city‑wide campaigns and brand activations to boost visibility.
• Recruit and lead DIFF TV to deliver multimedia content across platforms.
• Oversee production of the Festival trailer and coordinate with external partners.
• Lead the Festival’s radio advertising campaign from concept to delivery.
• Oversee digital platforms, SEO, analytics, PPC, and social channels.
• Maintain a user‑friendly festival site and ensure accurate programme uploads.
• Execute email marketing campaigns to the festival database.
• Develop influencer campaigns to increase reach and engagement.

Job description

Dublin International Film Festival is seeking a Marketing Manager to lead the marketing plan for the 2027 festival, taking charge of audience development, campaigns, and partnerships. Based in Dublin, the role reports to the Head of Commercial & Marketing and will run February 18–28, 2027, with responsibility for budget, branding, and post‑event analysis.

You will coordinate DIFF TV content, festival brochure production, city‑wide promotions, and online ticketing experiences to maximise