Director, Forma Design Industry Strategy

Autodesk; Dublin; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Annual cash bonuses

Stock grants

Comprehensive benefits package

Job summary

Autodesk is seeking a strategic leader for the Forma Industry Cloud in Dublin. The role involves shaping the strategy, product roadmap, and market direction while collaborating with cross-functional teams. Ideal candidates have 10+ years in strategy or management consulting and a strong understanding of AEC workflows.

You will leverage data and AI tools to drive business results and represent Forma at industry events. A Bachelor's degree in a relevant field is essential. Autodesk fosters a culture of belonging and offers competitive compensation packages.

Qualifications

• 10+ years across strategy, go-to-market, product, or management consulting in the AEC industry.
• Proven track record of leading teams and delivering measurable business results.
• Strong command of data and AI-enabled tools for insights and decisions.

Responsibilities

• Lead the strategy for the Forma Industry Cloud and its go-to-market direction.
• Partner with the Forma design product team to shape the product roadmap.
• Work with stakeholders to align on Forma's positioning and execution.

Skills

Strategic leadership

Business acumen

Understanding of AEC workflows

Cloud platforms

Data-driven workflows

AI-enabled tools

Education

Bachelor's degree in business, strategy, architecture, engineering, or related field

Job description

Position Overview

Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift: from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the architecture, engineering, construction, and operations (AECO) ecosystem to help the industry work smarter, faster, and more sustainably.

Job Requisition ID #26WD99348

Responsibilities

Strategy & Analysis

• Lead the strategy for the Forma Industry Cloud and its GTM direction, setting priorities and guiding where we invest and differentiate
• Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view
• Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma delivers value across planning, design, and delivery
• Build the frameworks, briefs, and recommendations that help leadership make confident decisions

Evangelism & Advocacy

• Be a strong evangelist for Forma inside Autodesk, building awareness, clarity, and momentum across teams
• Represent Forma externally with customers, partners, and at industry events, building confidence in its direction
• Capture and share customer stories and outcomes to demonstrate the platform's value and inspire adoption
• Engage directly with customers and partners to test our approach and bring their feedback back into the organization

Cross-Functional Collaboration

• Partner closely with the Forma design product team to shape the product roadmap, bringing market, competitive, and customer insight into the discussion
• Work with Autodesk's global strategy team to connect Forma's strategy to the company's broader Industry Cloud vision and portfolio
• Align senior stakeholders across product, sales, marketing, customer success, and industry leadership on Forma's positioning, priorities, and execution
• Establish a clear operating rhythm so strategy, messaging, and field execution stay connected

Minimum Qualifications

• 10+ years across strategy, go-to-market, product, or management consulting, including significant time in or close to the AEC industry
• Proven track record of leading teams and shaping strategy that delivers measurable business results
• Deep understanding of AEC workflows and the opportunities for digital transformation across the built environment
• Demonstrated experience representing a product or company externally with customers, analysts, and at industry events
• Strong command of data and AI-enabled tools to generate insights and inform decisions, including cloud platforms and data-driven workflows
• Bachelor's degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience)

Things That Describe You

• A strategic leader with exceptional business acumen and a proven track record of shaping and executing go-to-market strategies
• Strong understanding of market dynamics, customer needs, competitive landscapes and the opportunities for digital transformation in the AEC industry
• Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader
• Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology's role in advancing workflows for the built environment
• Proven experience leading teams and driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams
• Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences

Notes

About Autodesk

We take pride in our culture here at Autodesk – it guides the way we work, how we connect with customers and partners, and how we show up in the world.

Salary transparency: Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Belonging: We take pride in cultivating a culture of belonging where everyone can thrive.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).