Digital Operations Executive

Maxi Zoo Ireland Ltd; Cork; Hybrid; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid working arrangements

Employee discount across stores

Pension

Paid leave (annual & sick)

Cycle to Work

Job summary

Maxi Zoo Ireland Ltd in Ballincollig, Co. Cork, is seeking a Digital Operations Executive to join the Ecommerce team at a growth stage. You will support Friends loyalty programme, app content, CRM activity and related campaigns to enhance customer engagement.

You will also help with online trading support, promotions, content updates and ship-from-store workflows, reporting KPIs, and cross-functional collaboration with marketing, stores and category teams.

Qualifications

• Experience in digital operations, CRM, loyalty, app management or similar roles.
• Strong organisational skills and attention to detail.
• Comfortable with digital tools, CMS, CRM platforms or campaign tools.

Responsibilities

• Support Friends loyalty programme and app operations in Ireland.
• Assist with app content updates, voucher setup, loyalty campaigns and CRM journeys.
• Help test, monitor and optimise loyalty campaigns to improve engagement and repeats.
• Support online trading setup, promotions and content updates; collaborate with marketing and stores.
• Coordinate Ship from Store activities, monitor fulfilment, and contribute to KPI reporting.

Skills

Loyalty management

CRM tooling

Ecommerce operations

Data analysis

Stakeholder coordination

Project management

Excel/PowerPoint

Tools

CRM platforms

Content management systems

Campaign tools

Job description

Who We Are

We are the #1 pet supplier in Europe with more than 15,000 employees, over 2,700 stores and pet salons, and a constantly growing digital world. But we are not satisfied yet, because we want to make the lives of pets and pet owners easier, better and happier every day.

Who We Are

We are the #1 pet supplier in Europe with more than 15,000 employees, over 2,700 stores and pet salons, and a constantly growing digital world. But we are not satisfied yet, because we want to make the lives of pets and pet owners easier, better and happier every day.

Driven by our vision, “Happier Pets. Happier People”, we are creating a unique pet ecosystem that combines online and brick-and-mortar stores, digital services, data-based solutions and state-of-the-art logistics. To do this, we need ambitious people who love animals and want to help shape the future, with first-class prospects for their own development.

Maxi Zoo is Ireland’s largest pet retailer, with stores across the Republic of Ireland and a growing omnichannel business. We are part of the Fressnapf Group, the European market leader in pet products, and we are driven by the desire to make life with pets simpler, better and happier.

We are currently recruiting for a Digital Operations Executive to join our Headquarters team, located in Ballincollig, Co. Cork.

About The Role

This is an exciting opportunity to join the Ecommerce team at a key stage of growth for Maxi Zoo Ireland.

Reporting directly to the Head of Omnichannel Experience, the role will focus mainly on supporting the successful expansion and ongoing operation of the Friends loyalty programme and app in Ireland. You will help manage the day-to-day operational tasks required to keep the app, loyalty campaigns, CRM activity, vouchers, customer journeys and related content running smoothly.

You will also provide support across other omnichannel workstreams, including online trading support, promotions, content updates, reporting, Ship from Store coordination and quick commerce activity.

This role is ideal for someone who is highly organised, detail-focused, comfortable working with digital systems, and interested in customer engagement, loyalty, CRM and app-based retail experiences.

What You Will Do

Friends App, Loyalty and CRM Operations

• Support the day-to-day operation of the Friends loyalty programme and app in Ireland.
• Assist with app content updates, voucher set-up, campaign checks and loyalty promotions.
• Support CRM activity, including email journeys, app notifications and automated customer communications.
• Help test, monitor and optimise loyalty campaigns to improve customer engagement and repeat purchase.

Online Trading and Campaign Support

• Assist with the set-up and maintenance of online promotions, campaign pages and customer-facing content.
• Support product, category and merchandising updates where required.
• Coordinate with marketing, category and store teams to ensure campaigns are delivered accurately and on time.
• Help review campaign performance and identify opportunities for improvement.

Omnichannel Operations and Reporting

• Support Ship from Store coordination, including order flow, fulfilment performance and issue follow-up.
• Assist with reporting on app, loyalty, campaign and operational KPIs.
• Highlight trends, risks and opportunities based on performance data.
• Help improve recurring processes so the team can scale app, loyalty and omnichannel activity efficiently.

What You Will Bring

• Previous experience in digital operations, CRM, loyalty, app management, online trading, ecommerce, retail operations, marketing operations or a similar role.
• Strong organisational skills and excellent attention to detail.
• Comfortable working with digital tools, content management systems, CRM tools or campaign platforms.
• Good analytical skills and confidence working with reports, KPIs and performance data.
• Ability to manage multiple tasks and deadlines in a fast-moving environment.
• Strong communication skills and the ability to work with cross-functional teams.
• A proactive mindset with a willingness to learn and improve processes.
• Interest in customer experience, loyalty, retail and digital growth.
• Good working knowledge of Microsoft Excel, PowerPoint and Outlook.
• Experience with web analytics, CRM platforms, app tools, campaign tools or content management systems would be an advantage.
• Full driving licence and own transport would be an advantage.

Why Join Us?

• Competitive salary
• Hybrid working arrangements
• Flexible start and finish times
• Pension
• Employee discount, with up to 40% discount in our stores and 20% in our salons
• Paid leave, including sick leave, annual leave and bank holidays
• Maternity and paternity leave
• Refer a Friend scheme
• Advancement opportunities, with a strong focus on internal development and career progression
• A chance to work in an environment where employees and customers share the same passion for animals
• Annual leave starting at 21 days and rising to 23 days at year 6
• Employee Assistance Programme
• Cycle to Work Scheme