Digital Marketing Specialist

Alternatives; Blackrock; Hybrid; EUR 60,000; Full time

Job summary

A leading brand in Ireland seeks a Digital Marketing Specialist to join their team on a 12-month contract. The ideal candidate should have a degree in Marketing and at least 4 years of experience in digital marketing, preferably in a regulated industry. Responsibilities include managing creative development for paid campaigns and optimizing media strategies. The role offers a salary of circa €60,000 and a hybrid work option with benefits such as healthcare and pension.

Benefits

Pension

Healthcare

Training and Development Opportunities

Qualifications

• Degree in Marketing or relevant Digital Marketing qualification.
• 4+ years of experience in Digital Marketing in a corporate environment.
• Experience in Financial Services or regulated industry preferred.
• Experience using Google Adwords and Google Analytics.
• Desirable: Google Certification.

Responsibilities

• Manage all aspects of creative development for paid campaign assets.
• Achieve maximum traffic and conversion rates for sponsored activities.
• Develop and optimize media strategies across multiple channels.
• Implement and test website landing experiences for KPI performance.
• Provide digital marketing support to optimize digital performance.

Skills

Digital Marketing

Stakeholder Management

Attention to Detail

Google Adwords

Google Analytics

Education

Degree in Marketing

Tools

Google Analytics

Google Adwords

Job description

Digital Marketing Specialist – South Dublin

Based in South Dublin, our client, a leading brand who has been operating in Ireland for over 40 years, is looking to find a dynamic, enthusiastic, and forward-thinking Digital Marketing Specialist to join their team on a 12 month contract.

Reporting to the Head of Digital Marketing, you will have a background in digital marketing, and will have your finger on the pulse of the latest and emerging trends and nuances shaping the industry.

About the role:

• Heavily involved in all aspects of creative development for all paid campaign assets, ensuring optimal campaign performance
• Focusing on achieving maximum traffic and conversion rates for all sponsored activities
• Building out the paid promotions and sponsored digital strategies to ensure optimal value from PPC and SEM activity
• Taking ownership of media strategy, development, implementation and optimisation across multiple media channels to successfully manage full funnel media campaigns
• Ensuring all digital output is compliant, accurate, and in adherence to company, regulatory and legal requirements
• Implementing, testing and optimising campaign website landing experience, to ensure optimal KPI performance
• Post-campaign reporting, revision and refinement
• Providing digital marketing support across the business, to educate and assist in optimising digital performance
• Liaising with internal and external stakeholders to manage and improve the mobile app operating and performance
• Tracking, reporting on, and analysing non-organic, off-site performance and activity

The experience and qualifications you will need to be their Digital Marketing Specialist:

• A degree in Marketing, or a relevant Digital Marketing qualification
• Ideally 4+ years’ working within a corporate environment in a Digital Marketing capacity
• Experience in a Financial Services or regulated industry would be advantageous
• Experience using Google Adwords and Google Analytics
• Desirable: Google Certification
• Proven, and excellent relationship and stakeholder management skills
• Ability to multitask whilst working with excellent attention to detail

What’s on offer:

• Salary: circa €60,000
• Hybrid work option
• Benefits included (Pension, Healthcare, and many others)
• Opportunities for further training and development
• A well curated culture based around diversity, inclusion and team spirit

What’s Next?

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