Digital Marketing Analyst

2 Your Hair By Karolyne Beauty Salon; Athlone; On-site; EUR 34,000; Full time

Job summary

A local beauty salon in Athlone is seeking a Digital Marketing Analyst to enhance its online presence. The role involves managing digital campaigns, analyzing performance metrics, and developing content strategies. Ideal candidates should have 1-2 years of digital marketing experience, be creative, and adept at data analysis. The position offers an annual salary of €34,000 and a full-time role with a 39-hour workweek.

Qualifications

• 1-2 years of experience in digital marketing preferred.
• Focus on data analysis and campaign management is desirable.
• Excellent communication skills and creativity to engage online.

Responsibilities

• Plan, implement, and manage digital marketing campaigns.
• Analyse performance metrics and customer engagement.
• Develop content strategies aligned with brand identity.
• Monitor consumer behaviour and trends in the industry.
• Create reports and dashboards for improving performance.
• Collaborate with the salon team to promote services.
• Manage online reputation, including reviews and feedback.

Skills

Digital marketing

Data analysis

Campaign management

Creativity

Communication

Tools

Marketing automation platforms

Job description

Application Details

In order to work in Ireland a non-EEA National, unless they are exempted, must hold a valid employment permit. Please review the Eligibility and requirements for an employment permit if you are unsure of your eligibility to apply for this vacancy.

Job Description

Job Title: Digital Marketing Analyst
Company Name: 2 Your Hair By Karolyne Beauty Salon
Job Location: 5 Costume Place Athlone, Westmeath, N37A3A4

We are seeking a Digital Marketing Analyst to manage and optimize the online presence of our beauty salon. The professional will be responsible for developing digital strategies to attract new clients, strengthen customer loyalty, and enhance the brand’s visibility across online platforms. The ideal candidate is creative, data-driven, and passionate about the beauty and wellness industry.

Responsibilities

• Plan, implement, and manage digital marketing campaigns across social media, Google Ads, and email marketing.
• Analyse performance metrics, customer acquisition, and engagement.
• Develop content strategies aligned with the salon’s brand identity and seasonal promotions.
• Monitor consumer behaviour and trends within the beauty and wellness industry.
• Create reports and dashboards with insights to improve digital performance.
• Collaborate with the salon team to promote services, packages, and special events.
• Manage online reputation (reviews, feedback, social media interactions).

Job Requirements

• 1-2 years of experience in digital marketing, with a focus on data analysis and campaign management is desirable.
• Experience with marketing automation platforms is a plus.
• Excellent communication and creativity to engage audiences online.

Annual Salary: €34,000
Hourly Rate: €16.77
Hours per Week: 39h
Start date: 12/01/26

Send CV to: [e-mail]
Name: Myciara Karolyne

Sector

• Other service activities

Career Level

• Experienced [Non-Managerial]