Digital Content Specialist

Musgrave Group Plc; Cork; Hybrid; EUR 35,000 - 50,000; Full time

Job summary

A leading food and brand innovation company in Cork is seeking a Digital Content Specialist to grow their digital presence through effective social media strategies. The ideal candidate will have over 2 years of experience in digital marketing, a relevant qualification, and a passion for up-to-date trends in digital media. This role focuses on content creation for platforms like Meta and TikTok, campaign analysis, and collaboration across teams in a dynamic, innovative environment. Hybrid working model offered.

Benefits

Career Development Opportunities

Collaborative Work Environment

Innovation Focus

Community Engagement

Qualifications

• Minimum of 2+ years in a similar marketing role.
• Experience managing paid social media campaigns.
• Strong understanding of customer segments.

Responsibilities

• Implement commercial brand strategies across digital channels.
• Create content for Social Media including Meta and TikTok.
• Track and analyze campaign effectiveness.

Skills

Social Media Management

Campaign Analysis

Content Creation

Interpersonal Skills

Innovation

Education

Third level Marketing or Digital qualification

Tools

Meta Business Manager

TikTok Business Manager

Photoshop

Job description

Join Musgrave: Where Innovation Meets Heritage, and People Drive Change

Musgrave is one of Europe’s most successful family-owned businesses, with a rich 150-year legacy in food and brand innovation. We're proud to serve communities across Ireland and Spain, feeding one in three people every day through 18 iconic brands like SuperValu, Centra, Mace, Frank and Honest, and Musgrave MarketPlace. By supporting thousands of retail and foodservice family businesses, we make a positive impact on the communities they serve. We're committed to becoming the most trusted and sustainable business in Ireland, and we're looking for dynamic, forward-thinking individuals to join us on this journey.

As we continue our journey toward becoming Ireland’s most trusted and sustainable business, we have an exciting opportunity for a successful candidate to join our Digital Marketingteam as a Digital Content Specialist.

As a member of the digital content team the purpose of this role is to grow the business through the execution of the digital communications plan and to contribute to developing the Digital & Social Strategy with clarity, innovation and passion.

What you'll be doing:

• Working with the Brand Managers to implement the commercial and brand strategy across digital and social channels.
• Content creation for Social Media Channels including Meta and TikTok
• Implementation of paid & organic campaigns across Meta and TikTok
• Campaign Ideation
• Campaign Analysis and tracking, reviewing effectiveness of each activity & campaign and building insights into future planned activity.
• Presentation of plans and results to the wider team and stakeholders
• Apply continuous fresh thinking to maximise outcomes
• Development and maintenance of effective relationships with key stakeholders and cross- functional working is a key requirement of the role.
• Website management. Working with the UX team and project managers to optimise the structure and content.
• Achievement of brand targets with a strong understanding of the customer segments and how their functional and emotional needs are met.
• General Duties that promote the smooth running of the Digital Content Team

What we're looking for:

• A minimum of 2+ years in a similar marketing role.
• A third level Marketing or Digital qualification.
• A proven ability to work in a fast paced, dynamic innovative environment.
• An ability to demonstrate excellent interpersonal and influencing skills, possess strong presentation and organisational skills.
• Experience managing paid social media advertising campaigns on Meta and TikTok business manager platforms
• Experience creating content for TikTok and other Social Media Channels
• Knowledge of Social media management tools and listening softwares
• A passion for Digital Marketing and staying on top of the latest trends in this space
• Experience using Photoshop advantageous.
• Experience within the Retail/FMCG industry advantageous.
• Need to be creatively strong and demonstrate an understanding and passion for the latest trends in food, digital media and social.

Why Musgrave:

Career Development: With a commitment to your personal and professional growth, Musgrave offers numerous opportunities for advancement and learning.
Collaborative Environment: Work alongside a passionate team, where your contributions will make a significant impact
Innovation Focus: Be part of a company that values forward-thinking solutions
Community Focus: Be part of a company that truly values its communities and strives to make a positive impact.
Be Part of a Legacy: Join a company with a long-standing commitment to community and innovation.

Are you ready to make a difference? Apply now and join us in creating a future where business success and positive change go hand in hand

Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.
Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely.