Digital Communications Lead: Corporate Website & Social

Primark Stores Limited; Dublin; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus

27 days leave

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark Stores Limited is seeking an experienced Digital Communications Manager to lead our corporate website and social channels, driving a digital-first approach for Corporate Affairs. You will shape our content strategy, collaborate with a small digital team, and deliver high-impact campaigns across stakeholders.

In this role, you’ll partner with the Head of Communications to evolve the corporate digital presence, ensure engaging content, and align with Primark's reputational priorities.

Qualifications

• 10+ years of experience in digital communications, preferably for a consumer brand.
• Proven track record overseeing corporate websites, incl. new-site development.
• Strong ability to develop and deliver digital content and campaigns.
• Excellent stakeholder management and collaboration across functions.

Responsibilities

• Lead and evolve Primark's corporate digital presence aligned with business priorities.
• Oversee development and optimisation of the corporate website for UX and content effectiveness.
• Define and deliver the strategy for corporate social channels, especially LinkedIn growth.
• Develop integrated campaigns to support corporate affairs priorities and stakeholder audiences.
• Provide strategic guidance on digital communications to senior stakeholders.

Skills

Digital communications

Corporate website

Stakeholder management

Team leadership

Agency management

Job description

Primark Stores Limited is seeking an experienced Digital Communications Manager to lead our corporate website and social channels, driving a digital-first approach for Corporate Affairs. You will shape our content strategy, collaborate with a small digital team, and deliver high-impact campaigns across stakeholders.

In this role, you’ll partner with the Head of Communications to evolve the corporate digital presence, ensure engaging content, and align with Primark's reputational priorities.