Content, SEO & GEO Manager

Presidio; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Presidio is seeking a Content, SEO & GEO Manager who will own the voice in the US market and build a scalable content engine to drive organic demand. This role focuses on Generative Engine Optimisation, including governance over content formats and AI-ready materials.

You will lead end-to-end content strategy, manage external writers, and partner with the ABM team to personalise outreach. The position emphasizes strategic SEO, GEO initiatives, and executive-level content production.

Qualifications

• 4+ years in B2B content marketing with measurable demand results.
• Strong SEO knowledge including on-page, technical SEO, and analytics.
• Exceptional writing tailored to executive audiences.
• Experience briefing and managing content agencies and freelancers.
• Ability to articulate content ROI in business terms.

Responsibilities

• Own end-to-end content strategy aligned to ICP, buying stage and persona.
• Write and commission high-quality B2B content: white papers, guides, case studies, emails, and blogs.
• Develop and manage LinkedIn editorial calendar, including leadership thought leadership.
• Lead gated asset production and maintain ABM content library for personalised outreach.
• Manage external agencies and freelancers to Presidio standards.
• Own organic search strategy for IT procurement and digital workspace in US market.
• Conduct keyword research, gap analysis, and content audits for a rolling SEO calendar.
• Optimise web copy, metadata, H-tags, and structured data for target keywords.
• Monitor weekly organic performance; report on rankings, impressions, clicks, conversions.
• Collaborate with digital agency on technical SEO, Core Web Vitals, speed optimization.
• Audit and execute GEO strategy; increase citation frequency in LLM-based search tools.
• Create LLMed-ready content formats: FAQs, comparison guides, definitional content.
• Monitor GEO citations across platforms and track model/algorithm changes.
• Develop a GEO measurement framework for reporting to VP and CMO.

Skills

Content strategy

SEO expertise

Excellent writing

Agency management

Commercial mindset

Tools

HubSpot

Job description

The Role

This role is for a content strategist who thinks far beyond blog posts. As Content, SEO & GEO Manager you will own Presidio's voice in the US market — ensuring that when enterprise procurement leaders search Google, ask ChatGPT, or scroll LinkedIn, Presidio is the answer they find. You will build the content engine that drives organic demand at scale, and you will be the first person in this business to own Generative Engine Optimisation as a dedicated discipline.

• Own the end-to-end content strategy for the Practice — aligned to ICP, buying stage, and persona
• Write and commission high-quality B2B content: white papers, buyer's guides, case studies, email copy, one-pagers, and blog posts
• Develop and manage the LinkedIn editorial calendar — including thought leadership articles in the voice of senior leadership
• Lead production of all gated demand generation assets: Win10 End of Life urgency guide, EUC Global Procurement Playbook, and quarterly content releases
• Build and maintain a content library that enables the ABM team to personalise outreach per account, persona, and buying stage
• Commission and manage external content agencies and freelance writers — briefing, reviewing, and approving all output to Presidio brand standards
• Own the organic search strategy for IT procurement and digital workspace — targeting US enterprise buyers
• Conduct keyword research, competitive gap analysis, and content audits to maintain a rolling SEO content calendar
• Optimise all web page copy, metadata, H-tags, and structured data for target keywords
• Monitor and report on organic search performance weekly — rankings, impressions, clicks, and conversions
• Work with the digital agency on technical SEO, Core Web Vitals, and page speed optimisation
• Audit and execute the Presidio GEO strategy — increasing citation frequency in ChatGPT, Perplexity, Gemini, Claude, and other LLM-based search tools
• Build structured, LLM-ready content formats: comprehensive FAQs, comparison guides, and definitional content designed for AI ingestion and citation
• Monitor Presidio's citation rate across key LLM platforms on target queries
• Stay ahead of GEO best practices — tracking model and algorithm changes that affect content retrieval
• Develop a GEO measurement framework reportable to the Vice President and CMO

The Role

This role is for a content strategist who thinks far beyond blog posts. As Content, SEO & GEO Manager you will own Presidio's voice in the US market — ensuring that when enterprise procurement leaders search Google, ask ChatGPT, or scroll LinkedIn, Presidio is the answer they find. You will build the content engine that drives organic demand at scale, and you will be the first person in this business to own Generative Engine Optimisation as a dedicated discipline.

Responsibilities Include

Content Strategy & Production

• Own the end-to-end content strategy for the Practice — aligned to ICP, buying stage, and persona
• Write and commission high-quality B2B content: white papers, buyer's guides, case studies, email copy, one-pagers, and blog posts
• Develop and manage the LinkedIn editorial calendar — including thought leadership articles in the voice of senior leadership
• Lead production of all gated demand generation assets: Win10 End of Life urgency guide, EUC Global Procurement Playbook, and quarterly content releases
• Build and maintain a content library that enables the ABM team to personalise outreach per account, persona, and buying stage
• Commission and manage external content agencies and freelance writers — briefing, reviewing, and approving all output to Presidio brand standards

SEO Strategy & Execution

• Own the organic search strategy for IT procurement and digital workspace — targeting US enterprise buyers
• Conduct keyword research, competitive gap analysis, and content audits to maintain a rolling SEO content calendar
• Optimise all web page copy, metadata, H-tags, and structured data for target keywords
• Monitor and report on organic search performance weekly — rankings, impressions, clicks, and conversions
• Work with the digital agency on technical SEO, Core Web Vitals, and page speed optimisation

GEO — Generative Engine Optimisation

• Audit and execute the Presidio GEO strategy — increasing citation frequency in ChatGPT, Perplexity, Gemini, Claude, and other LLM-based search tools
• Build structured, LLM-ready content formats: comprehensive FAQs, comparison guides, and definitional content designed for AI ingestion and citation
• Monitor Presidio's citation rate across key LLM platforms on target queries
• Stay ahead of GEO best practices — tracking model and algorithm changes that affect content retrieval
• Develop a GEO measurement framework reportable to the Vice President and CMO

Required Skills And Professional Experience

• 4+ years of B2B content marketing experience with a track record of content driving measurable demand generation outcomes
• Strong SEO expertise — keyword research, on-page optimisation, technical SEO fundamentals, Google Search Console and GA4
• Exceptional writing skills — you write compellingly for a CFO, an IT Director, and a CPO, and you know the difference between how each of them reads
• Experience managing content agencies and freelancers — briefing, reviewing, and holding to standards and deadlines
• Commercially minded — you understand how content supports pipeline and can articulate content ROI in business terms

Preferred Skills And Professional Experience

• Understanding of or active interest in Generative Engine Optimisation and LLM content strategy
• Experience in IT, technology, or B2B professional services content marketing
• Experience writing executive thought leadership content in the voice of senior leaders
• Familiarity with HubSpot for content performance tracking, email copy, and landing pages

Your future at Presidio

Joining Presidio means stepping into a culture of trailblazers - thinkers, builders, and collaborators - who push the boundaries of what's possible. With our expertise AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.

Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data-driven transformation, you'll be part of a team that is shaping the future.

Ready to innovate? Let's redefine what's next-together.

About Presidio

Presidio is committed to hiring the most qualified candidates to join our amazing culture. We aim to attract and hire top talent from all backgrounds, including underrepresented and marginalized communities. We encourage women, people of color, people with disabilities, and veterans to apply for open roles at Presidio. Diversity of skills and thought is a key component to our business success.

At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio's expert technical team develops custom applications, provides managed services, and enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information visit