Consumer Fixed Commercial Lead

Vodafone; Dublin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellbeing support

Mobile plan & exclusive discounts

Job summary

Vodafone Ireland is seeking a Commercial Lead within Consumer Fixed & Entertainment Marketing to drive the commercial success of fixed products. You will lead acquisition strategies, manage pricing governance, and collaborate with sales, digital, marketing, and delivery teams to optimize customer growth and retention.

The role emphasizes market analysis, stakeholder coordination, and performance tracking to deliver targets.

Qualifications

• 3+ years of proven experience in commercial roles, ideally in telecommunications.
• Strong analytical skills and ability to interpret data to inform decisions.
• Excellent communication and interpersonal skills for internal and external stakeholders.
• Experience in customer acquisition and sales strategy development.
• Ability to work in a fast-paced environment and manage multiple priorities and deadlines.

Responsibilities

• Lead acquisition strategies to win market share in Fixed & Entertainment.
• Oversee commercial performance of fixed products and governance of pricing proposals.
• Collaborate with sales and digital teams to develop offers and incentive schemes.
• Improve the sales onboarding process to boost conversions across channels.
• Conduct market analysis to identify opportunities and threats for growth.
• Coordinate with marketing, delivery, technical and customer service teams to execute strategies.
• Track KPIs and provide performance reporting for the products.
• Support the Senior Product Owner with forecasts and planning for targets.
• Design and tailor propositions to meet customer needs and budgets.

Skills

Customer acquisition

Sales strategy

Analytical skills

Communication

Stakeholder management

Job description

At Vodafone, we’re not just shaping the future of connectivity for our customers — we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world.

At Vodafone, we’re not just shaping the future of connectivity for our customers — we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world.
If you want to grow your career whilst finding the right balance between work and life, Vodafone offers the opportunity to help you belong and make a real impact.

Role Purpose:

The Commercial Lead within the Consumer Fixed & Entertainment Marketing team is responsible for driving the commercial success of our fixed products.

What You’ll Do

Essence of Role – Key Accountabilities:

• Customer Growth Targets: Responsible for the delivery of our customer growth targets and act as key Commercial support for execution of channel strategy & customer retention strategies
• Commercial Management & Governance: Oversee the commercial performance of fixed products, ensuring alignment with overall business objectives. Developing business cases for pricing and proposition changes. Ensure all commercial and pricing proposals go through required governance forums and sign off procedures
• Acquisition Leadership: Collaborate with sales and digital teams to develop and implement strategies for winning extraordinary share of the growth in Fixed and Entertainment market. This includes regional and channel analysis, alignment on sales incentive schemes, and the development of new acquisition offers
• Customer Experience: Review and improve the sales onboarding process to enhance the new customer experience and increase conversion rates across channels
• Market Analysis: Conduct regular market analysis to identify opportunities and threats and adjust strategies accordingly. Identify key trends, issues & opportunities that help VF win volume market share
• Stakeholder Management: Work closely with internal stakeholders, including marketing, delivery and technical teams, and customer service teams, to ensure seamless execution of commercial strategies
• Performance Monitoring: Track and report on key performance indicators (KPIs) related to customer acquisition and commercial performance
• Support Senior Product Owner to develop forecasts and plans for to deliver targets and to provide performance reporting on these products
• Proposition development: Using your deep insight & understanding of the Fixed market you will help design/tailor new & existing propositions to meet the needs of our customers and support the achievement of product ‘Detailed Budget’ objectives

Essential

Who you are

• 3 years+ of proven experience in key commercial competencies, preferably within the telecommunications industry
• Strong analytical skills with the ability to interpret complex data and make informed recommendations and decisions
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
• Experience in customer acquisition and sales strategy development
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities and work to deadlines

What’s in it for you?

• The flexibility to work how you perform best, with hybrid ways of working and real focus on work-life balance
• A competitive package including salary, bonus and a strong pension to support you now and long-term
• ‘’Generous’’ flexible benefits allowance, plus access to comprehensive health and wellbeing support
• Access to our on-site wellness centre and gym, alongside a wider wellbeing programme
• Free mobile plan, device offers and exclusive discounts for you, your family and friends
• Market-leading family policies and flexibility to support you at every stage of life
• Real opportunities for career growth through learning, development and internal progression

Who We Are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people’s lives and the world around us.
Through our technology, we empower people — connecting everyone regardless of who they are or where they live — and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community with many different minds, abilities, backgrounds and cultures.
We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place where everyone feels safe, valued and included.
Vodafone is committed to supporting candidates with disabilities during the recruitment process. If you require any adjustments, please let us know.

Together we can.