Brand Manager

Collins McNicholas Recruitment; Waterford; Hybrid; EUR 60,000 - 80,000; Full time

Job summary

A leading FMCG organization is seeking an experienced Brand Manager based in Waterford. This hybrid role involves owning brand strategy and executing impactful marketing campaigns. The ideal candidate will have 3-5 years of experience in brand management, strong commercial acumen, and a degree in marketing or a related field. This position offers an opportunity to lead brand initiatives and collaborate cross-functionally within a dynamic marketing team.

Qualifications

• 3-5+ years’ experience in Brand Management or similar Marketing role within FMCG.
• Proven track record delivering consumer-driven brand strategies and effective marketing campaigns.
• Experience with category data tools is desirable.

Responsibilities

• Develop and execute annual brand plans aligned with overall business objectives.
• Plan and deliver integrated marketing campaigns across various channels.
• Analyze trends to identify opportunities for growth.

Skills

Commercial acumen

Project management

Interpersonal skills

Creative thinking

Attention to detail

Education

Degree in Marketing, Business, or related discipline

Postgraduate qualification in Marketing or Brand Management

Tools

Nielsen

Euromonitor

Kantar

Job description

Job Title: Brand Manager

Location: Waterford (Hybrid - 2 days WFH)

Contract Type: 12-Month Fixed Term Contract

Reports To: Marketing Director

Our client, a leading FMCG organisation based in Waterford, is seeking an experienced Brand Manager to join their dynamic marketing team on an initial 12-month fixed‑term contract. This role will own brand strategy, activation plans, and performance management across key product categories. The ideal candidate is commercially focused, consumer‑centric, and experienced in delivering impactful brand activity in fast‑paced environments.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute annual brand plans aligned with overall business objectives.
• Lead strategic brand initiatives, ensuring consistent positioning across all channels.
• Monitor brand health metrics and deliver insights to support strategic decision‑making.

Marketing Activation

• Plan and deliver integrated marketing campaigns across ATL, BTL, digital, and shopper marketing.
• Manage creative and media agencies to ensure best‑in‑class execution.
• Oversee NPD launches, packaging updates, and portfolio optimisation initiatives.

Commercial & Performance Management

• Analyse category, consumer, and competitor trends to identify opportunities for growth.
• Own brand P&L elements (forecasting, budgeting, tracking).
• Work closely with Sales, Category Management, and Supply Chain to ensure alignment on demand, pricing, and promotional planning.

Stakeholder & Cross‑functional Collaboration

• Work in close partnership with internal teams to ensure successful brand execution at all touchpoints.
• Present brand performance updates and campaign reviews to senior leadership.
• Manage agency partners, ensuring timelines, deliverables, and budgets are met.

Project Management

• Lead key brand projects end‑to‑end with strong governance, timelines, and evaluation.
• Support innovation and renovation projects in collaboration with R&D and Operations.

Requirements

Experience

• 3–5+ years’ experience in Brand Management or similar Marketing role within FMCG (essential).
• Proven track record delivering consumer‑driven brand strategies and effective marketing campaigns.
• Experience with category data tools (e.g., Nielsen, Euromonitor, Kantar) is desirable.

Skills

• Strong commercial acumen with the ability to interpret data and translate insights into action.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong interpersonal and stakeholder management skills.
• Creative thinker with a proactive, solutions‑focused mindset.
• High attention to detail and strong communication skills.

Education

• Degree in Marketing, Business, or related discipline (required).
• Postgraduate qualification in Marketing or Brand Management is an advantage.

For a confidential discussion and more information on the role, please contact Jessica Kennedy.

[e-mail]

021 2427110