Beauty Area Manager

Teamworx Ltd; Dublin; Hybrid; EUR 45,000 - 60,000; Full time

Job summary

A leading premium beauty brand is looking for a confident and commercially driven Sales Development Manager to cover the ROI and Northern Ireland. This field-based role involves driving sales performance and developing high-performing teams across multiple locations. The ideal candidate has extensive retail experience and strong leadership skills, with a focus on operational excellence and strategic execution. The role also includes notable benefits like a company car and beauty product allowance.

Benefits

25 days annual leave

Company car

€1,000 annual beauty product allowance

Optional private healthcare

Excellent pension scheme

Flexible benefits allowance

Qualifications

• Proven people management and coaching experience.
• Strong commercial awareness and business acumen.
• Working knowledge of employment law.

Responsibilities

• Drive sales performance across tourist stores.
• Develop high-performing teams through coaching.
• Conduct periodic training needs analysis.
• Analyze weekly sales against forecasts.
• Manage retail-related expenditure within budget.

Skills

Commercial analysis

People management

Excel (intermediate level)

Communication

Analytical skills

Problem-solving

Planning and organization

Negotiation

Education

5 years’ commercial retail experience

Job description

Sales Development Manager / Beauty Area Manager

Field-based role | Covering ROI & Northern Ireland

Head Office: Dublin (South William Street)

We are currently partnering with a leading premium beauty brand to recruit a confident, dynamic, and commercially driven Sales Development Manager / Beauty Area Manager to join their Ireland field team.

This role will be responsible for driving sales performance, developing high-performing teams, and delivering brand excellence across approximately 15 stores throughout ROI and Northern Ireland.

You will lead by example, maximising all sales opportunities within your area by coaching and developing Account Managers and Beauty Consultants, while working closely with senior regional stakeholders, Training, Marketing, and Head Office teams.

Benefits Include:

• 25 days annual leave (option to purchase more)
  
• Summer Fridays – finish at 2pm every Friday in June, July & August (paid in full)
  
• Company Car – Ford Focus EcoBoost (manual)
  
• Laptop & Mobile Phone provided
  
• €1,000 Annual beauty product allowance
  
• Optional private healthcare including an annual full body health check
  
• Excellent pension scheme with company contribution
  
• Flexible benefits allowance to tailor wellbeing, pension, or holiday options
  

The Role

As Sales Development Manager, you will have full accountability for sales performance, people development, and operational excellence across your area. This is a hands-on, field-based leadership role combining commercial analysis, people management, and strategic execution.

You will play a key role in new store openings, talent development, and strengthening relationships with retail partners — ensuring brand standards and philosophy are consistently delivered in-store

Key Responsibilities

Agree retail sales targets for each store with Account Managers

Monitor and analyse weekly, monthly, and quarterly sales against forecasts

Analyse new product performance and ensure all commercial opportunities are maximised

Review productivity and ensure training practices are consistently applied across teams

Training & Development

Identify training needs across the area and liaise with senior regional stakeholders and training teams where additional support is required

Drive area performance through continuous coaching and development of Account Managers and Beauty Consultants

Ensure all team members complete regular Store Visit Forms with clear, measurable objectives

Networking & Retail Partnerships

Build and maintain strong relationships with retail partners

Ensure alignment on shared goals, best practice, and in-store execution

Maximise retailer support and collaboration in the field

New Store Openings

Partner with Marketing to ensure all new stores are fully supported

Agree FTE requirements with senior management and recruit in a timely manner

Meet with new store management ahead of openings to present the brand and philosophy

Ensure the New Store Opening Checklist and critical path are followed, with particular focus on recruitment and readiness

Communication

Hold quarterly meetings with Account Managers to embed processes and best practice

Maintain regular communication with senior regional stakeholders, sharing progress, challenges, and achievements

Liaise closely with the wider field team and Head Office to ensure clear and consistent communication

Budget Management

Ensure all retail-related expenditure remains within agreed budgets

Candidate Profile

Experience & Qualifications

Minimum 5 years’ commercial retail experience (beauty or premium retail preferred)

Proven people management and coaching experience

Strong commercial awareness and business acumen

Working knowledge of employment law

Confident using Excel (intermediate level) and reporting tools

Key Skills

Excellent communication and influencing skills

Strong analytical and problem-solving ability

High attention to detail

Ability to work under pressure and to deadlines

Strong planning, organisation, and negotiation skills

Proven ability to motivate, lead, and develop high-performing teams

Bonus: Annual performance-based bonus (no commission)

Contract: Permanent

Start Date: ASAP

To find out more information on this new exciting role, then get in touch today with Katie on 045 898 037 / Send your CV to [e-mail]