Vp Of Strategy

Pt Amartha Mikro Fintek; Jawa Barat; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading financial services firm in Indonesia seeks a Vice President of Marketing. This role involves defining the integrated marketing strategy, driving brand equity through campaigns, and leading the marketing team. Candidates should have 7-10 years of marketing experience, preferably within FMCG or beauty sectors, and strong leadership skills are essential. Compensation ranges from IDR 1,040,000 to IDR 1,308,780.

Qualifications

• 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role.
• Experience in FMCG, beauty, and personal care is preferred.
• Ability to design and execute effective marketing strategies.

Responsibilities

• Define and lead the integrated marketing strategy.
• Translate long-term vision into actionable marketing programs.
• Own the brand level profit and loss statement.

Skills

Marketing Strategy Design

Digital Marketing Proficiency

Community Building

Performance Marketing Optimization

Strong Communication Skills

Job description

Vice President Marketing

Tangerang Selatan, Banten

Salary: IDR104000 - IDR1308780

Job Description

Role Purpose: As Vice President of Marketing, you will play a critical role in unlocking category potential, strengthening brand equity, and ensuring every marketing investment delivers sustainable sales growth and profitability. This role demands a strategic thinker with strong business acumen, people leadership, and a relentless focus on performance and innovation.

Requirements

• 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role (Head of Marketing or Senior Brand Manager).
• Experience in FMCG, beauty, and personal care is a strong advantage.
• Brand & Growth Strategy: Ability to design and execute marketing strategies that enhance brand awareness, customer acquisition, and retention.
• 360° Marketing Approach: Strong understanding of digital marketing, offline campaigns, PR, and strategic partnerships.
• Digital Marketing: Proficiency in paid advertising (Meta, Google, TikTok), SEO, social media, email marketing, and influencer marketing.
• Performance Marketing: Ability to optimize ROAS, CAC, and LTV across multiple marketing channels.
• Community & Social Commerce: Experience in building active brand communities and leveraging social commerce for sales growth.
• Ability to lead and develop the marketing team, including creative, content, and performance marketing specialists.
• Strong communication and negotiation skills with internal and external stakeholders (partners, media, and KOLs).
• Comfortable working in a fast-paced start‑up environment with dynamic challenges.

Key Responsibilities

Strategic Marketing Leadership

• Define and lead the integrated marketing strategy that delivers against company objectives, including sales growth, market share, and brand health metrics.
• Translate the company's long‑term vision and commercial goals into compelling brand narratives and actionable marketing programs.
• Act as the custodian of the brand portfolio strategy, identifying growth opportunities, white spaces, and innovation platforms.
• Own the brand level profit and loss statement, total marketing budget and ensure all marketing investments are effective, efficient, and aligned to ROI and business impact.
• Serve as a key member of the commercial leadership team and contribute to enterprise‑wide strategy, planning, and decision‑making.

Brand Building & Commercial Impact

• Drive brand equity and consumer engagement through impactful campaigns that combine creativity, insight, and data.
• Lead the development and execution of full‑funnel marketing initiatives to drive customer acquisition, conversion, and loyalty.
• Build strong cross‑functional partnerships with Sales, Product, Finance, and Supply Chain to ensure alignment and commercial delivery.
• Accountable for delivering measurable outcomes on top‑line sales and CM2 (Contribution Margin 2) performance.

Organizational Leadership & Talent Development

• Lead, inspire, and develop a multi‑disciplinary marketing team.
• Define clear roles, responsibilities, KPIs, and performance frameworks across all teams.
• Drive a high‑performance culture through coaching, development, and succession planning.
• Build future‑fit marketing capabilities with a strong focus on consumer‑centricity, digital fluency, and agile ways of working.

Performance Marketing & ROI Excellence

• Establish a performance‑driven marketing culture with strong measurement frameworks and continuous optimization.
• Lead regular marketing performance reviews to ensure efficient budget allocation and strategic prioritization.
• Implement best‑in‑class analytics, data, and insight tools to guide strategic decision‑making and resource planning.
• Foster a mindset of experimentation and innovation across the team — testing, learning, and scaling what works.