User Engagement Senior Manager

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 830.564.000 - 1.162.791.000; Full time

Job summary

A leading technology platform in Indonesia seeks a Senior Manager of User Engagement to drive user growth through performance marketing and CRM strategies. The ideal candidate will have over 8 years of experience, a robust understanding of marketing metrics, and the ability to analyze user data for actionable insights. This role requires collaboration with cross-functional teams to enhance user engagement and retention efforts in a fast-paced environment.

Qualifications

• 8+ years of experience in performance marketing and growth.
• Proven track record in scaling active users.
• Strong understanding of performance marketing metrics.
• Solid analytical skills with the ability to interpret data.
• Experience managing cross-functional teams.
• Comfort in fast-paced, high-growth environments.

Responsibilities

• Lead strategy for user growth via performance marketing.
• Partner with teams to analyze user trends.
• Optimize cost per active user through experimentation.
• Drive campaign consolidation across marketing channels.
• Translate insights from data into actionable strategies.
• Monitor user engagement health across lifecycle stages.

Skills

Performance marketing

CRM expertise

Analytical skills

Cross-functional team management

Tools

SQL

Job description

About the Role

As a Senior Manager of User Engagement at Gojek, you’ll play a pivotal role in driving active user growth through both performance marketing and CRM levers. You’ll be responsible for optimizing active user metrics and cost per active user, helping us deepen engagement and maximize retention efficiency across key business verticals. This role works closely with the Performance Marketing, CRM, and Product Growth teams to shape data-backed strategies that accelerate user activity and retention within Gojek app.

What You Will Do

• Lead end-to-end strategy and execution for active user growth via performance marketing and CRM initiatives.
• Partner with BI, product, and marketing teams to analyze user activation and reactivation trends, identifying key opportunities to be tested via experiments.
• Optimize cost per active user (CPAU) through continuous experimentation and ROI-driven channel management.
• Drive campaign consolidation and audience segmentation efforts across marketing and CRM channels.
• Collaborate with cross-functional stakeholders to design and implement growth loops that improve engagement consistency.
• Translate insights from user data into actionable strategies, influencing both paid and owned-channel engagement.
• Build frameworks and dashboards to monitor user engagement health across multiple lifecycle stages.

What You Will Need

• 8+ years of experience in performance marketing and growth, preferably from leading tech companies, marketplaces, or digital agencies.
• Proven track record in scaling active users or optimizing engagement metrics via paid and owned channels.
• Strong understanding of performance marketing metrics (CPC, CPA, ROAS) and CRM performance drivers.
• Solid analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience managing cross-functional teams or influencing across marketing, product, and data functions.
• Comfort working in fast-paced, high-growth environments with complex campaign structures.
• Understanding of SQL is a plus

About the Team

The User Engagement team at Gojek focuses on driving active user growth and retention across key business verticals. The team manages performance marketing and CRM initiatives end-to-end, optimizing user engagement metrics and cost per active user (CPAU). Working closely with Product, BI, and Marketing, the team analyzes activation and reactivation trends to identify and test growth opportunities. It also leads efforts in campaign consolidation, audience segmentation, and growth loop design to improve engagement consistency. With a strong emphasis on data-driven decision-making, the team builds frameworks and dashboards to monitor engagement health across all user lifecycle stages.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress” by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms. It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial (“GoTo”) only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo’s official recruitment channels.

#LI-ONSITE