Trade Marketing & Promotion Manager

PT. Agrinesia Raya; Bogor; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A prominent food marketing firm in Bogor, Indonesia, is seeking a Trade Marketing Manager to develop and execute trade marketing strategies across various channels. The ideal candidate has at least 6 years of experience in trade marketing within FMCG, strong analytical skills, and project management capabilities. This role offers opportunities for professional growth and requires occasional travel for market checks and partner meetings.

Qualifications

• 6+ years of experience in Trade Marketing or Promotions, preferably in FMCG.
• Strong understanding of promotional cycles and ROI.
• Fluent in translating data into actionable strategies.

Responsibilities

• Develop trade marketing strategy across all channels.
• Plan and execute promotional calendar and campaigns.
• Monitor and analyze competitor promotional activities.
• Manage budget for all promotional programs.
• Ensure alignment with corporate strategy and sales targets.

Skills

Trade marketing strategy development

Analytical reporting

Project management

Cross-functional collaboration

Promo economics

Education

Bachelor's Degree in Marketing or Business Administration

Tools

Excel

PowerBI

Job description

Develop trade marketing strategy for all channels including trade promo, consumer promo, sampling, SPG, and POSM.

Plan, manage, and execute the complete promotional calendar, defining the mechanism, duration, and objective (e.g., Uplift, Cost, Basket Size) for each campaign.

Lead the execution of all Trade Programs & Consumer Promotions, ensuring timely launch, seamless deployment, and clear communication to the Sales team.

Manage the end-to-end process for all Campaign Materials and Point of Sale Materials (POSM): from briefing design and overseeing production to managing distribution to the retail points.

Design and supervise field activations, including Event, Pop-up, and other In-Store Programs, ensuring high-quality consumer engagement and experience.

Conduct post-mortem analysis for all programs & promotions, measuring key metrics such as Sales Uplift, Cost, Basket Size, and effectiveness.

Ensuring alignment with Marketing and Sales to aim corporate strategy, brand goals and sales targets.

Develop, control, and monitor the budget for all programs and initiatives to ensure optimal resource allocation and maximum return on investment (ROI).

Monitor and report on competitor promotional activities and strategies within the trade environment.

Collaborate with Marketing Department in translating brand strategy into promotion strategy and collaborate with Sales and Retail Operation Team to ensure effective execution of the programs.

Develop, control, and monitor the budget for all channel programs and initiatives to ensure optimal resource allocation and maximum return on investment (ROI).

Qualification

Min. Bachelor's Degree in Marketing, Business Administration, or other related majors

Has at least 6 years of experience in Trade Marketing and/or Promotion in major FMCG, experience in multi-brand bakery chain or retail is a plus.

Strong grasp of promo economics, mechanics, depth, ROI, cannibalization and price-pack architecture basics. Proven record improving promo ROI and price realization.

Advanced in analytical reporting and translating data into actionable trade and promotion strategies.

Demonstrated experience and expertise in managing end-to-end promotional cycles from planning to deployment, ensuring consistency and quality (flawless execution) across multiple retail points.

Knowledge in how programs differ between channels, such as Modern Trade, General Trade, B2B, HoReCa.

Proficiency in Excel/Sheet, familiarity with PowerBI is an advantage.

Strong project management and cross-functional collaboration skills.

Willing to travel for market walks, partner meetings and execution checks