Trade Marketing Manager

PT Gudang Ada Globalindo; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm based in Tangerang seeks a Trade Marketing Manager to bridge the gap between principals and buyers. The ideal candidate will manage promotional campaigns, oversee merchandising, and ensure data-driven insights for decision-making. A minimum of 4 years in trade marketing within beauty or FMCG sectors is required. Willingness to travel is a must.

Qualifications

• 4–6+ years in Trade Marketing/Channel Marketing, ideally in beauty/FMCG/retail.
• Hands-on with merchandising and store activations.
• Comfortable with sell-in/sell-out data.

Responsibilities

• Localize principals’ toolkits into buyer-ready proposals.
• Build buyer-specific promo calendars and set investment guardrails.
• Track trade spend and ensure timely claims submission.
• Manage merchandising and POSM logistics.
• Orchestrate in-store demos and events.

Skills

Trade Marketing

Negotiation

Merchandising

Stakeholder Management

Data Analysis

Project Leadership

Tools

Excel

Dashboarding Tools

Job description

Role & Placement

Trade Marketing Manager – Head Office, Gading Serpong, Tangerang

Job Description

1. Bridge Principal & Buyer: Localize principals’ toolkits (Trade & Consumer Promo, NPD) into buyer‑ready proposals; align with Sales for listing, slots, and event rights.
2. Promo Calendar & Mechanics: Build buyer‑specific calendars (discount/bundle/GWP/sampling), set investment & cost‑ratio guardrails, and lock timelines, stock, and POSM.
3. Budget & Claims Control: Track principal‑funded trade spend, accruals, and debit note/claim documentation; ensure on‑time submission, reconciliation, and collection; prevent leakage.
4. Merchandising & POSM Logistics: Planogram compliance, VM standards per buyer; manage POSM/tester distribution from DC to store, deployment proofs, and recovery.
5. Activation & Events: Orchestrate in‑store demos, roadshows, buyer fairs/live selling with BA Lead; secure permits, roster, and post‑event analysis (traffic, conversion, GMV).
6. Availability & Demand: Translate promos into demand plans with Supply/Warehouse; guard OOS at DC/store, manage replenishment cadence, and tester availability.
7. Data, Insights & Reporting: Consolidate sell‑out by buyer/store/SKU, post‑promo uplift, mix/cannibalization, competitor checks; deliver principal‑ready reports with evidence (photos, invoices, DN).
8. Governance & Compliance: Enforce SOPs (promo setup, pricing adherence per buyer, sampling/tester controls, proof‑of‑performance), and audit cadence.

Qualifications

1. 4–6+ years in Trade Marketing/Channel Marketing (beauty/FMCG/retail); experience with modern trade & buyer negotiations.
2. Hands‑on with merchandising/VM, POSM production, and store activations/events.
3. Advanced Excel/Sheets & dashboarding; comfortable with sell‑in/sell‑out data.
4. Project leadership, negotiation, and stakeholder management; field‑execution bias.
5. Willing to travel across stores/events; comfortable with weekend/peak activations.