Trade Marketing Executive

PT Rich Products Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading foodservice corporation in Indonesia is seeking a Trade Marketing Executive to develop strategies that enhance brand presence. The ideal candidate will have extensive experience in trade marketing, particularly in the food and beverage industry, strong analytical and communication skills, and proficiency in both English and Mandarin preferred. This role involves collaboration with sales teams, budget management, and overseeing e-commerce initiatives.

Qualifications

• Minimum of 5 years of experience in trade marketing in the food and beverage industry.
• Proficiency in English; Mandarin speaking preferred.
• Experience managing budgets and optimizing marketing spend.

Responsibilities

• Develop and implement trade marketing plans and strategies.
• Collaborate with sales and marketing teams.
• Analyze market trends to identify growth opportunities.
• Manage trade marketing budgets to maximize ROI.
• Plan and execute in-store promotions.
• Oversee POSM management and ensure timely delivery.
• Optimize product listings on e-commerce platforms.
• Monitor trade marketing performance and provide insights.
• Build relationships with retail partners and distributors.
• Organize events for brand visibility.

Skills

Trade marketing strategies

Sales collaboration

Market analysis

E-commerce enablement

Analytical skills

Communication skills

Budget management

Digital marketing

Problem solving

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

E-commerce platforms

Microsoft Office Suite

Job description

Rich Products Corporation is a Multi-National Corporation (MNC) with over 11,000 associates worldwide and is a leading supplier in the foodservice, in-store bakery, retail and industrial marketplaces. We specialize in the manufacturing of an extensive array of delicious products to satisfy the appetite of customers in more than 100 countries and six continents.

Trade Marketing Executive

We have an exciting opportunity for a dynamic, creative, results-driven, and professional trade marketing executive to join our family. This role is best suited for an energetic and aspiring person who wants to be part of a global organization. Reporting directly to the Sales Manager, you will provide value-added service to our customers and promote sales while cementing business‑partner relationships.

Key Responsibilities

• Develop and implement trade marketing plans and strategies that align with overall brand objectives and sales goals.
• Collaborate with sales, marketing, and e‑commerce teams to ensure consistent brand messaging and promotion across all channels.
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth and differentiation.
• Manage trade marketing budgets and allocate resources effectively to maximize ROI.
• Plan and execute in-store promotions, activations, and merchandising initiatives to enhance brand presence.
• Oversee POSM management: identify requirements, design and manage promotional items, coordinate with branch PICs, and ensure timely delivery and implementation.
• Work closely with e‑commerce platforms to optimize product listings, pricing, and promotional strategies.
• Monitor and report on the performance of trade marketing initiatives, providing insights and recommendations for improvement.
• Build and maintain strong relationships with key retail partners, distributors, and e‑commerce platforms.
• Support new product launches by developing and executing go-to-market strategies.
• Organize and manage events by planning and coordinating grand demos, expos, and exhibitions to enhance brand visibility and drive consumer engagement.

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in trade marketing, preferably within the food and beverage industry.
• Proficiency in English; Mandarin speaking preferred.
• Proven experience as an e‑commerce enabler, with a strong understanding of online sales channels and digital marketing strategies.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience managing budgets and optimizing marketing spend for maximum impact.
• Proficiency in e‑commerce platforms, digital marketing tools, and Microsoft Office Suite.
• Ability to thrive in a fast-paced, dynamic environment with strong attention to detail.
• Creative thinking and problem-solving skills to drive innovative marketing solutions.
• Experience working with major e‑commerce platforms such as Amazon, Shopee, Lazada, etc.
• Knowledge of SEO, SEM, and online advertising best practices.
• Familiarity with consumer goods and FMCG market dynamics.

You will find yourself working in a welcoming, family‑friendly performance culture where positive results are recognized and rewarded. Please apply to be part of this wonderful worldwide organization. The recruitment process will be conducted in English and only successful candidates will be contacted.

Rich Products Indonesia wishes to thank all prospective applicants for taking their time to apply for the role.