Strategic Planner

PT. BFI FINANCE INDONESIA, Tbk; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading financing company in Indonesia is seeking a marketing strategist to analyze POS performance and develop campaign strategies. The ideal candidate will have a bachelor's degree and 3-6 years of relevant experience in business planning or marketing strategy, particularly in multilocation models. This role requires strong collaboration and communication skills, along with the ability to work independently and in cross-functional teams.

Qualifications

• 3-6 years of experience in business planning, marketing strategy, or campaign development.
• Experience working with field or regional teams.
• Ability to work independently or in cross-functional teams.

Responsibilities

• Analyze POS performance data to formulate local campaign strategies.
• Develop a marketing framework and activation structure for POS campaigns.
• Evaluate program/campaign performance and suggest iterations based on insights.

Skills

Business & Campaign Planning

Cross-functional Collaboration

Communication & Execution Briefing

Adaptability

Grounded Ideation

Education

Bachelor degree in Business, Finance, Economics, or related field

Job description

Responsibilities

• Analyze POS performance data to formulate local campaign strategies and directions (per cluster or per segmentation).
• Develop a marketing framework and activation structure that can be used to create POS campaigns — not mass templates, but scalable approaches.
• Design store-specific program approaches based on business priorities (volume, area potential, seasonality, etc.).
• Provide recommendations for campaign funnels (Attract–Walk-in–Conversion) and channel mix (POSM, digital, community, KOC).
• Initiate program and activation ideas based on local insights and real field conditions.
• Develop strategic proposals and creative briefs.
• Evaluate program/campaign performance and suggest iterations based on insights.

Qualifications

• Bachelor degree in Business, Finance, Economics, or any related field
• 3–6 years of experience in business planning, marketing strategy, or
  campaign development, particularly involving multiple distribution points (multilocation models such as retail, multifinance, or FMCG).
• Accustomed to developing strategies that are not only creative, but also take into account data, segmentation, and feasibility of execution.
• Experience working with field or regional teams (decentralized structure)
• Strong in Business & Campaign Planning, Cross-functional Collaboration, Communication & Execution Briefing, Adaptability & Grounded Ideation
• High ownership and ability to work independently or in cross-functional teams.
• Preferably with prior experience in creating program frameworks or reusable library frameworks

Company Overview

PT BFI Finance Indonesia Tbk (BFI Finance) is one of the long-established pioneers in the financing sector in Indonesia. Founded in 1982, BFI Finance is recognized as a company with a wide network, supported by more than 200 financing outlets across provinces. In 1990, the Company became one of the first multifinance companies to list its shares on the Jakarta Stock Exchange and Surabaya Stock Exchange (both now known as IDX), with the ticker code BFIN.

Banking & Financial Services More than 10,000 employees