Strategic Bms/Bas Sales & Marketing Lead

Pt Gama Alfa Solusindo; Jawa Barat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

The St. Regis Jakarta is seeking a Director of Marketing Communications to lead all communications initiatives, public relations, and branding efforts for the hotel.

You will develop annual plans, coordinate with corporate partners, and ensure cohesive messaging across channels to protect and enhance the property's prestigious image. Ideal candidates have extensive experience in luxury hospitality marketing, media relations, and budget management, with a track record of delivering results and

Qualifications

• Broad expertise in marketing communications and public relations.
• Strong leadership and team management skills.
• Excellent writing and media relations capabilities.

Responsibilities

• Develops annual communications plan, budgets, and goals aligned with hotel strategy.
• Oversees PR, media relations, and press releases for local, regional, and international media.
• Manages advertising, direct marketing, and collateral production in coordination with corporate offices.

Job description

Director of Marketing Communications - The St. Regis Jakarta

Location: Rajawal Place Jalan HR Rasuna Said Kav. B/4, Setiabudi, Jakarta Selatan 12910, Indonesia

Job Description

**Job Category** Sales & Marketing
**Position Type** Management
**Runtime** Full Time
**Located Remotely?** N

**JOB SUMMARY**

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

**CORE WORK ACTIVITIES**

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Ensures that the corporate ID manual is kept up‑to‑date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing "communications" report.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Supervises operations of the in‑house art department.
• Monitors activities of competitor hotels and trends within the industry.

**Managing Public Relations Activities**

• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships.
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Works closely with the corporate and international press offices on developing story angles.
• Plays a key role in community and government relations as well as VIP handling.
• Secures opportunities, directs and attends hotel-sponsored events, and develops targeted partner relationships.
• Creates and organizes press promotional activities.
• Participates in the press events/trips organized by the regional PR offices as required.
• Conducts press blitzes when appropriate.
• Ensures press kit information is comprehensive and kept up-to-date.

**Managing Advertising Activities**

• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitors and maintains media schedules as well as prompt settlement of accounts.

**Managing Direct Marketing Activities**

• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
• Maintains budget control.

**Manages Collateral**

• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
• Ensures hotel information is updated regularly on the internet/intranet.
• Supervises the production and quality of all displays and temporary signage in hotel public areas.
• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
• Supervises the in‑house graphic designer and/or print shop.

**Equal Opportunity Statement**

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non‑discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

**About the Company**

Combining timeless glamour with a vanguard spirit, St. Regis Hotels & Resorts is committed to delivering exquisite experiences at more than 50 luxury hotels and resorts in the best addresses around the world. Beginning with the debut of The St. Regis hotel in New York by John Jacob Astor IV at the dawn of the twentieth century, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by a team of gracious hosts that combine classic sophistication and modern sensibility, as well as our signature Butler Service. We invite you to explore careers at St. Regis. In joining St. Regis, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.