Social Media Specialist

PT. Gelora Muda Berjaya; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital marketing company in Indonesia is looking for a Social Media Specialist to manage content curation, scheduling, and audience engagement on social media. The role requires a minimum of 2 years experience in social media management or digital marketing, strong writing skills in English and/or Bahasa Indonesia, and a creative mindset for visual content. Familiarity with social media management tools is a plus. This position is based in Jakarta.

Qualifications

• Minimum 2 years of experience in social media management or digital marketing.
• Strong understanding of social media features and algorithms.
• Excellent writing and copywriting skills in English and/or Bahasa Indonesia.

Responsibilities

• Research and identify trending content and visual ideas for the brand.
• Plan and schedule posts according to the content calendar.
• Write clear and engaging copy for captions and visuals.
• Handle direct messages, comments, and inquiries professionally.

Skills

Social Media Management

Digital Marketing

Writing and Copywriting

Creative Mindset

Visual Aesthetics

Task Management

Social Media Tools

Analytics Understanding

Tools

Meta Business Suite

Job description

Minimum 2 year of experience in social media management or digital marketing.

Strong understanding of Social Media features, algorithms, and engagement strategies.

Excellent writing and copywriting skills in English and/or Bahasa Indonesia.

Creative mindset with a good sense of visual aesthetics and storytelling.

Able to manage multiple tasks and meet posting deadlines.

(Plus) Experience using social media management tools (e.g., Meta Business Suite).

(Plus) Basic understanding of analytics and reporting tools.

Job Description

1. Content Scouting & Curation: Research and identify trending content, topics, and visual ideas that align with the brand’s tone and audience. Curate and recommend content concepts that can be adapted or localized for the brand’s social media. Stay up to date with current social media trends, hashtags, and best practices.
2. Scheduling & Posting: Plan and schedule Instagram posts according to the content calendar. Upload and publish content with accurate captions, tags, and visuals. Ensure all posts meet brand guidelines and maintain consistent aesthetics.
3. Copywriting (Visual & Caption): Write clear, engaging, and on‑brand copy for captions, visuals, and other Instagram materials. Collaborate with design and marketing teams to ensure messaging consistency. Adapt tone and writing style according to campaign goals or target audiences. Manage and update the brand’s Instagram Broadcast Channel. Create and share regular updates, announcements, or product highlights to boost engagement. Ensure broadcast messages are aligned with overall communication strategy.
4. Audience Engagement & Customer Interaction: Handle Social Media DMs, comments, and inquiries professionally and promptly. Provide product or service information to followers and potential customers. Forward relevant inquiries to the respective internal teams when necessary.

Locations

• Social Media & KOL Specialist – Central Jakarta, Jakarta, ID
• Social Media Specialist – South Jakarta, Jakarta, ID
• Social Media Specialist – PT KIIP KIIP INDONESIA – South Jakarta, Jakarta, ID