Social Media Marketing Specialist

Inter Island Group; Jakarta Selatan; On-site; IDR 8.000.000 - 12.000.000; Full time

Job summary

A leading company in social media is seeking a Social Media Specialist in Jakarta Selatan. This role involves managing social media platforms, developing content plans, and analyzing performance metrics. The ideal candidate has at least 2 years of experience, strong copywriting skills, and a good grasp of TikTok and Instagram trends. Candidates must be proactive and able to work on-site.

Qualifications

• Minimum 2 years of experience in social media or content creation.
• Strong understanding of TikTok and Instagram trends.
• Excellent copywriting and communication skills.

Responsibilities

• Manage all social media platforms.
• Develop weekly and monthly content plans.
• Track and report on content performance.

Skills

Social Media Strategy

Copywriting

Trend Analysis

Community Engagement

Job description

Job Description

• 1. Manage all social media platforms (Instagram, TikTok, Facebook, YouTube, X).
• 2. Develop weekly and monthly content plans aligned with brand objectives.
• 3. Create content briefs for the creative team and external content creators.
• 4. Monitor and apply current trends on TikTok and Instagram.
• 5. Write engaging captions that reflect the brand’s tone of voice.
• 6. Handle posting, scheduling, community interaction (DMs & comments).
• 7. Track, analyze, and report weekly and monthly content performance.
• 8. Collaborate closely with the Marketing, Creative, KOL, and E-Commerce teams to maintain consistent messaging across channels.

Job Requirement

• 1. Minimum 2 years of experience as a Social Media Specialist / Content Creator / Digital Content Planner.
• 2. Strong understanding of TikTok & Instagram trends, algorithms, and best practices.
• 3. Excellent copywriting and communication skills.
• 4. Comfortable working with KPIs.
• 5. Preferably has experience in beauty, fashion, or wellness brands.
• 6. Creative, agile, proactive, and able to work in a fast-paced environment.
• 7. Willing to work on-site (WFO) in South Jakarta.
• 8. Please provide your portfolio link (TikTok/Reels/Feed).