Social Media Manager

PT Morita Dental Indo; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dental industry company in Jakarta Utara is searching for a Social Media Manager to develop and execute social media strategies, create engaging content, and manage online interactions. The ideal candidate will have a minimum of 2-3 years in social media management with strong copywriting skills, especially in healthcare. This role requires familiarity with digital marketing tools and a creative, analytical mindset.

Qualifications

• Minimum 2-3 years of experience in social media management, preferably in the healthcare or dental industry.
• Strong copywriting skills to engage professional audiences.
• Familiar with dental product terminology and health equipment.

Responsibilities

• Develop social media strategy tailored for dental professionals.
• Create and manage a monthly content calendar aligned with industry trends.
• Direct and produce educational, informative, and promotional content.
• Collaborate with design teams and dental KOLs to craft engaging materials.
• Interact with audiences to build relationships via comments and direct messages.
• Monitor online reputation and content performance using analytics tools.
• Prepare monthly performance reports with recommendations for improvement.
• Manage and optimize digital advertising campaigns for market reach.
• Maintain brand consistency across all platforms and messaging.

Skills

Social media management

Copywriting

Digital marketing

Analytical skills

Creativity

Education

S1 in Communication, Marketing, Digital Media, or related field

Tools

Meta Business Suite

Canva

CapCut

Hootsuite

Google Analytics

Job description

Menyusun strategi media sosial (untuk dokter gigi,klinik,universitas)

Membuat & mengelola content calendar bulanan yang relevan dengan tren dan kegiatan industri dental

Mengarahkan dan membuat konten edukatif informatif, dan promosi (foto, video, reels, infografis, testimonial, dll).

Bekerjasama dengan tim desain, product specialist, dan KOL/dokter gigi untuk menghasilkan materi konten yang akurat dan menarik.

Membangun hubungan dengan audiens melalui interaksi aktif di kolom komentar dan pesan langsung.

Mengawasi reputasi online perusahaan.

Memantau performa konten dan kampanye menggunakan tools analitik (Meta Insights, Google Analytics, dll).

Membuat laporan performa bulanan dan memberikan rekomendasi untuk peningkatan engagement dan konversi.

Mengatur dan memaksimalkan kampanye iklan digital untuk memperluas jangkauan pasar.

Menjaga konsistensi tone of voice, visual branding, dan pesan perusahaan di seluruh platform.

Mengikuti perkembangan tren industri dental dan digital marketing untuk inovasi strategi media sosial.

Minimal S1 Komunikasi, Marketing, Digital Media, atau bidang terkait.

Pengalaman minimal 2–3 tahun di bidang social media management (lebih disukai dari industri alat kesehatan atau dental).

Memahami terminologi produk dental dan alat kesehatan.

Kemampuan copywriting yang kuat dan menarik untuk audiens profesional (dokter, klinik).

Mahir menggunakan Meta Business Suite, Canva, CapCut, Hootsuite, Google Analytics, dan alat sejenis.

Kreatif, teliti, komunikatif, dan mampu bekerja antar divisi.

Lamaran kamu akan mencakup pertanyaan-pertanyaan berikut:

• How many years' experience do you have as a Social Media Manager?
• What's your expected monthly basic salary?
• Are you experienced with copy writing and content creation?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in digital marketing?
• How many years' experience do you have as an Education Specialist?
• Which of the following languages are you fluent in?