Social Media Manager

PT Lembur Kuring Jasa Boga; Depok; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A hospitality and tourism company in Depok is seeking a Social Media Specialist to manage and create engaging content across various platforms. The ideal candidate has at least 1 year of experience, especially in the restaurant industry, and is skilled in photography and analytics. This role involves communication with followers, managing influencer activities, and collaborating with the marketing team to enhance online presence.

Qualifications

• Minimal 1 year experience as social media specialist, experience in restaurants will be a plus.
• Able to take and edit pictures and videos for content purposes.
• Understand various social media platforms and their algorithms.

Responsibilities

• Make plans and develop content for the company's social media.
• Responsible for social media posts on multiple platforms.
• Communicate with followers and understand the target audience.
• Manage all KOL/Influencer activities.
• Use analytical tools to evaluate social media performance.

Skills

Social media management

Content creation

Basic photography and video editing

Understanding social media algorithms

Tools

Facebook Insights

Job description

Make plans and develop content for the company's social media that is consistent with the company's identity

Responsible for social media posts (IG Posts, Reels, Stories, Tiktok, Youtube) and events

Communicate with followers on social media and understand the target audience of each social media

Managing all KOL/ Influencer activities from curating, selecting, activity monitoring and relationship building

Use analytical tools such as Facebook Insights to evaluate the company's social media performance

Help the marketing team in designing posters, banners, and other marketing tools

Job Requirements:

Minimal 1 year experience as social media specialist, experience in restaurants will be a plus

Able to take and edit pictures and videos for content purposes, as well as basic copywriting for captions

Understand various social media platforms and their algorithms, features and best practices

Able to create and execute a content calendar

Company Information:

Hospitality & Tourism industry, 11-50 employees