Social Media & Content Marketing Lead

Axioo (PT. Tera Data Indonusa); Indonesia; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia seeks a Social Media & Content Marketing Lead to shape its digital presence across social platforms. This role involves developing and executing content strategies, leading a team, and collaborating cross-functionally to enhance brand awareness and engagement. The ideal candidate has over 5 years of experience in social media and content marketing, strong leadership skills, and excellent storytelling abilities. Interested candidates should send their CV to [e-mail].

Qualifications

• 5+ years of experience in social media & content marketing with leadership exposure.
• Strong understanding of major social platforms and content formats.
• Proven ability to lead teams and manage multiple projects.

Responsibilities

• Develop and execute integrated social media & content strategies.
• Define KPIs, targets, and measurement frameworks.
• Identify trends and content opportunities relevant to Indonesian audiences.
• Lead content planning and campaign ideation across platforms.
• Ensure consistency of brand voice, tone, and visual identity.
• Oversee content production including copywriting and video concepts.
• Lead, mentor, and develop social media & content teams.
• Collaborate with internal teams (Product, Design, Sales, PR).
• Monitor and analyze social media performance.
• Translate data into insights and optimization strategies.

Skills

Social media management

Content marketing

Leadership

Storytelling

Communication

Education

Bachelor’s degree in Marketing, Communication, Digital Media

Job description

Qualifications

• 1. Bachelor’s degree in Marketing, Communication, Digital Media, or related field.
• 2. 5+ years of experience in social media & content marketing, with leadership exposure.
• 3. Strong understanding of major social platforms and content formats.
• 4. Proven ability to lead teams and manage multiple projects.
• 5. Excellent storytelling, writing, and communication skills.

Job Summary

The Social Media & Content Marketing Lead is responsible for shaping Axioo’s digital presence across all social platforms. This role leads content strategy, social media execution, and creative storytelling to strengthen brand awareness, engagement, and business impact.

You will manage a team, collaborate cross‑functionally, and ensure Axioo’s brand voice stays relevant in Indonesia’s fast‑moving digital culture.

• 1. Develop and execute integrated social media & content strategies aligned with brand and business goals.
• 2. Define KPIs, targets, and measurement frameworks for all social and content initiatives.
• 3. Identify trends, platform updates, and content opportunities relevant to Indonesian audiences.
• 4. Lead content planning, calendars, and campaign ideation across platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook).
• 5. Ensure consistency of brand voice, tone, and visual identity.
• 6. Oversee content production including copywriting, video concepts, scripts, and storytelling.
• 7. Lead, mentor, and develop social media & content teams.
• 8. Collaborate with internal teams (Product, Design, Sales, PR, E‑commerce).
• 9. Monitor, analyze, and report social media and content performance.
• 10. Translate data into insights and optimization strategies.

If you’re interested, please kindly send your CV [e-mail] thankyou