Social Media & Brand Publicity Manager

PT HIWORK TEKNOLOGI INDONESIA; Jakarta Utara; On-site; IDR 333.388.000 - 500.084.000; Full time

Job summary

A prominent Indonesian technology firm is seeking a Social Media & Brand Publicity Manager to enhance a well-known Chinese automotive brand's presence in the Indonesian market. The role requires creativity and proficiency in managing digital content across social platforms, with responsibilities including planning and implementing publicity strategies, monitoring engagement metrics, and coordinating with internal teams. Candidates should have 2-3 years of experience in a relevant field and strong communication skills in both Bahasa Indonesia and English.

Qualifications

• Minimum 2–3 years of experience in social media management, digital marketing, or brand communication.
• Proven ability to create and manage digital content and social campaigns.
• Excellent understanding of social media algorithms and engagement strategies.

Responsibilities

• Plan, create, and manage content across social media platforms.
• Develop and implement branding and publicity strategies.
• Monitor social media trends and prepare analytic reports.

Skills

Social media management

Digital marketing

Brand communication

Content creation

Analytical skills

Communication skills

Education

Bachelor’s degree in Communication, Marketing, or related field

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Recruitment Partner: PT HIWORK TEKNOLOGI INDONESIA

Client: A Well-known Leading Chinese Automotive Brand

Location: North Jakarta

Key Focus: Digital Presence & Brand Awareness

Job Description

On behalf of our client, a prominent Chinese Automotive Brand, we are seeking a creative Social Media & Brand Publicity Manager to enhance the brand's presence in the Indonesian market.

Key Responsibilities

• Plan, create, and manage content across social media platforms (Instagram, LinkedIn, TikTok, Facebook, etc.).
• Develop and implement branding and publicity strategies to strengthen company image and awareness.
• Manage the content calendar and ensure timely posting aligned with company objectives.
• Create engaging multimedia content (photos, videos, captions, stories, etc.) to attract and retain followers.
• Monitor social media trends, engagement metrics, and campaign performance; prepare regular analytic reports.
• Coordinate with internal teams (marketing, HR, operations) for branding and communication initiatives.
• Handle external communications, media relations, and public exposure activities when required.
• Ensure all content and communication align with brand guidelines and company values.

Requirements

• Bachelor’s degree in Communication, Marketing, Public Relations, or a related field.
• Minimum 2–3 years of experience in social media management, digital marketing, or brand communication.
• Proven ability to create and manage digital content and social campaigns.
• Excellent understanding of social media algorithms, engagement strategies, and digital analytics tools.
• Skilled in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
• Strong communication, presentation, and writing skills (in Bahasa Indonesia and English).
• Creative, proactive, and able to work under minimal supervision.
• Good sense of design, branding, and storytelling.